Marketing Transformation
Improve your
CPA LTV Yield
We help companies implement the world’s best martech stacks.
Our Marketing Systems Optimization practice includes everything from improving attribution to fixing data silos, and from aligning KPIs to resolving reporting conflicts from ad networks.
We can help you improve how you acquire and retain customers, how you engage them through omni-channel messaging, and how you learn and grow.
Is your analytics and engagement data actionable and business ready? Do you have all the data you need to answer the most important questions and stored in the right schema?
Can you link attribution through all channels? Are you sure you aren't paying for a customer twice?
Do you need a DMP? Is your CDP set up to maximize success and build the right audiences?
Are you able to execute all the omni-channel campaigns and automations you need? Do you have all the data for triggers properly synced to all locations that need it?
Is the data in your warehouse actionable and linked across all sources? Is it enriched in all the ways you need it to be? Can you automate reporting and predictive modeling?
Launch Marketing Strategy & Data Optimization
Make every dollar count for the best return on every penny spent.
We can help make sure your data and martech systems are optimized, attribution is handled properly, and your approach to measurement and media mix is benchmarked against best-in-class marketing and data system design.
Systems Integration
Do you need help bringing new technology onto your stack?
Vendor Assessment
Do you know how to assess who the best vendors are to match against your specific requirements?
Data Systems Architecture Review
Is your system delivering all the value you need in the time you need it?
Data Schema Analysis
Do you have all the data you need in the most business ready, actionable format?
Fixing Silos
Are your teams asking for better data to ensure they are making the best decisions?
Tagging & Attribution
Are you worried you are paying for customers twice?
Cross-Functional Expertise
No matter what your stack and tools are, we can help.
Our team has the technical knowledge to do the job. From querying languages to how to setup processes and workflows in a warehouse and how to create visualizations for the data.
We work with all the leading vendors across martech, including:
We'll help you make your systems better.
Data systems and architecture audits that deliver results.
Your Scorecard
Improve Data Integrity
We will review all your data and help you fix any problems with data integrity or quality.
Build/Fix ETL Pipelines
Whether you need to build new, or fix existing pipelines, we can help you get your data moving.
Improve Attribution
Improve your acquisition and retention, and never pay for a customer twice. Let us help you optimize your marketing.
The smartest companies trust Pickaxe.
