# Pickaxe Foundry AI > Enterprise Intelligence **URL:** https://pickaxe.ai **Language:** en_US **Last Updated:** 2026-05-20 ## Blog Posts - [How to Choose AI That Reflects Your Values](https://pickaxe.ai/2025/08/28/how-to-choose-ai-that-reflects-your-values/): As AI adoption has ramped up, the uses of AI have moved from theory to practice. That means we’re now coming face to face with the reality of AI, and... - [Don’t DOGE It Up—The Importance of Keeping Business Context Alongside Data](https://pickaxe.ai/2025/06/23/dont-doge-it-up-the-importance-of-keeping-business-context-alongside-data/): DOGE claimed that it had found evidence of fraud on a massive scale—tens of millions of people over 100 years old were receiving social security benefits... With a little extra... - [Hate Google AI overviews? Add “F*CK” To Your Queries](https://pickaxe.ai/2025/05/21/hate-google-ai-overviews-add-fck-to-your-queries/): For the rest of us, who think of Google Search as a tool that should return helpful answers, the AI overviews are annoying at best and infuriating at worst. - [AI Hall Of Shame: The One Where ChatGPT Made Up Fake Lawsuits](https://pickaxe.ai/2025/04/24/ai-hall-of-shame-the-one-where-chatgpt-made-up-fake-lawsuits/): It’s a great example of some missteps that happen all the time when adopting AI. If we could go back in time and play puppeteer, here are some things we’d... - [Hall of Shame: Save Yourself From Embarrassing AI](https://pickaxe.ai/2025/04/16/hall-of-shame-save-yourself-from-embarrassing-ai/): As AI takes on increasingly important jobs, mishaps have the potential to be more than just embarrassing - they can be catastrophic. So what can you do to make sure... - [Spring Cleaning the Pickaxe Trophy Shelf](https://pickaxe.ai/2025/04/10/spring-cleaning-the-pickaxe-trophy-shelf/): Generally speaking, we’re more focused on doing our work than talking about it, and so our victories sometimes slip through the cracks. But last year, we won or were finalists... - [Remember That Time a Chatbot Engaged in Insider Training?](https://pickaxe.ai/2025/04/02/remember-that-time-a-chatbot-engaged-in-insider-training/): When [the AI] was then instructed to prevent the company's financial decline, it independently concluded that averting an organizational setback was more important than adhering to the rules, and leveraged... - [How We Trained Your AI Agent, Part 2: Reinforcement Learning](https://pickaxe.ai/2025/03/04/how-we-trained-your-ai-agent-part-2-reinforcement-learning/): To improve, AI agents need feedback on their performance (just like people do). This second phase is where the reinforcement learning begins. - [How to AI Without Breaking the Bank](https://pickaxe.ai/2025/03/12/how-to-ai-without-breaking-the-bank/): Start by determining your use cases. What does your AI actually need to be able to do? How do you plan to use it on a daily basis, and who... - [Impossible Reports](https://pickaxe.ai/2025/02/27/impossible-reports/): Sometimes data pipelines can seem like they’re working, not trigger any alerts, and actually have something massively wrong. This is where we recommend Impossible Reports. - [How We Trained Your AI Agent](https://pickaxe.ai/2025/02/19/how-we-trained-your-ai-agent/): Your approach to training an AI agent is just as important as your approach to training any new hire. While AI (obviously) learns differently than people do, setting it up... - [New Year, Who Dis](https://pickaxe.ai/2025/01/29/new-year-who-dis/): We’re diving into trending tech with a crash course on “Agentic AI,” celebrating the evolution of college sports, and sharing our own new year's resolution - [What the heck is agentic AI, and how can it make your life better?](https://pickaxe.ai/2025/01/15/what-the-heck-is-agentic-ai-and-how-can-it-make-your-life-better/): To sum it up briefly: agentic AI systems are trained on specialized data sets, and capable of independently solving multistep problems in service of a particular goal. - [Moving the Chains: The Evolution of American College Sports](https://pickaxe.ai/2025/01/13/moving-the-chains-the-evolution-of-american-college-sports/): The NCAA isn’t done evolving - it’s expected that there will be even more shifts in compensation models, and that NIL laws will continue to broaden. This means there are... - [Handling Hostile Stakeholders: On being brave enough to show your work before it’s done (even to work frenemies)](https://pickaxe.ai/2025/01/10/handling-hostile-stakeholders-on-being-brave-enough-to-show-your-work-before-its-done-even-to-work-frenemies/): How do you share partially finished work, and be vulnerable with other departments about your progress? How can sharing your process build confidence, rather than undermine it? - [Your Pickaxe Wrapped Is Here](https://pickaxe.ai/2024/12/18/your-pickaxe-wrapped-is-here/): Our team has collected a series of tips, best practices, and insights we’ve learned this past year We also had a huge 2024, and there’s a lot to be proud... - [FutureWeek AIMM Recap: Is AI progress disappointing? ](https://pickaxe.ai/2024/11/26/futureweek-aimm-recap-is-ai-progress-disappointing/): Now is the time to shift from thinking about all the big dramatic things that it could someday be capable of, to thinking about the ways it could concretely help... - [Fake It, So You Can Make It: Using Synthetic Data To Fill In The Gaps](https://pickaxe.ai/2024/11/08/fake-it-so-you-can-make-it-using-synthetic-data-to-fill-in-the-gaps/): Synthetic data is, in theory, a useful way to fill in the gaps and get an understanding of trends and patterns when the picture is incomplete. - [Entropy comes for us all. Your tools are no exception. Here’s what to do about it.](https://pickaxe.ai/2024/11/01/entropy-comes-for-us-all-your-tools-are-no-exception-heres-what-to-do-about-it/): To stay functional, a stack needs to be maintained, supported, and grown in a way that serves the people using it. - [Gamification experts reveal how to level up your fan engagement – and supercharge brand loyalty and growth](https://pickaxe.ai/2024/10/18/gamification-experts-reveal-how-to-level-up-your-fan-engagement-and-supercharge-brand-loyalty-and-growth/): You need to create experiences that feel genuine and encourage excitement around fans’ favorite teams and players. - [Nums of Steel: Why You Need a Personal Trainer for Your Data, and How to Start](https://pickaxe.ai/2024/10/15/nums-of-steel-why-you-need-a-personal-trainer-for-your-data-and-how-to-start/): If you’ve got a baseline level of fitness for your data, you’re better able to handle challenges when they arise. - [Are you missing the diamonds in your data? Here’s how we find them.](https://pickaxe.ai/2024/09/20/are-you-missing-the-diamonds-in-your-data-heres-how-we-find-them/): Sometimes, there are diamonds in the rough - good performers, or successful initiatives, that do well enough to be worth noticing, but aren’t massive anomalies that would really stand out... - [It’s a Hot Data Summer with Pickaxe](https://pickaxe.ai/2024/07/31/its-a-hot-data-summer-with-pickaxe/): It’s been a busy few weeks for Team Pickaxe. Keep reading for insights from Cannes, the Snowflake Summit, Netflix’s latest dump, our new team members, what we’re reading this month,... - [Swap data fatigue for data invigoration – 5 ground rules for getting back on your feet](https://pickaxe.ai/2024/07/23/swap-data-fatigue-for-data-invigoration-5-ground-rules-for-getting-back-on-your-feet/): If data fatigue sets in there’ll be uncomfortable ripples across the business. Relevant teams and departments stop finding any joy in their work and the C-suite will turn round and... - [Netflix Data Deep Dive 2: Electric Boogaloo](https://pickaxe.ai/2024/07/16/netflix-data-deep-dive-2-electric-boogaloo/): The biggest takeaway from the second half of the year - movies play a much bigger role in Netflix viewing than the first report showed. - [Your culture doesn’t actually matter, unless you make it public.](https://pickaxe.ai/2024/07/11/your-culture-doesnt-actually-matter-unless-you-make-it-public/): “...have the balls to be vulnerable..." - [In-or-Out: Should you bring your agency in-house?](https://pickaxe.ai/2024/05/22/in-or-out-should-you-bring-your-agency-in-house/): Moving in-house may in fact be the right decision - but instead of only thinking about cost on paper, here are some questions to ask: - [Just so typically May with Pickaxe](https://pickaxe.ai/2024/05/02/just-so-typically-may-with-pickaxe/): This month we’re defending the Modern Data Stack and announcing our summer conference schedule. - [Let’s give the Modern Data Stack a Chance](https://pickaxe.ai/2024/04/16/lets-give-the-modern-data-stack-a-chance/): The ubiquity of the term might make it seem like MDS has become a buzzword rather than a salient concept, which could be an indication that the Modern Data Stack... - [March Madness with Pickaxe](https://pickaxe.ai/2024/03/27/march-madness-with-pickaxe/): This month we've been hitting the conference circuit, and deep diving into Meridian, Google's new MMM tool. Plus, we've got an exciting new development in our partnership with Braze. Let's... - [Here’s what we think about Google’s Meridian](https://pickaxe.ai/2024/03/26/heres-what-we-think-about-googles-meridian/): What is Meridian? Is it actually new? Are there some features that Meridian has that are really interesting? How is it different? Just like you, we wanted to know, so... - [The Top 3 Things We’ve Learned From Our Data and MarTech System Audits](https://pickaxe.ai/2021/08/18/top-three-things-learned-from-data-systems-audits/): Over the years we've worked with dozens of companies to evaluate, re-instrument, and improve their data analytics and marketing technology platforms, and through all of those experiences we've learned some... - [The Super Bowl and You: What to do with all that new data?](https://pickaxe.ai/2024/02/27/the-super-bowl-and-you-what-to-do-with-all-that-new-data/): High-traffic events like the Super Bowl can easily break a system. Here are some ways to handle massive influxes of data efficiently, and effectively. - [8 Takeaways from Netflix’s “What We Watched”](https://pickaxe.ai/2024/01/23/8-takeaways-from-netflixs-what-we-watched/): What we uncovered were 8 main takeaways that show how Netflix’s content decisions have helped them become the streaming powerhouse they are today. - [Marketing Mix Modeling and You: Understanding MMM](https://pickaxe.ai/2024/02/20/marketing-mix-modeling-and-you-understanding-mmm/): Marketing Mix Modeling (MMM) is a holistic analysis technique that shows a bigger picture of how marketing strategies are actually performing. - [What Team Pickaxe is excited about for 2024](https://pickaxe.ai/2024/01/18/what-team-pickaxe-is-excited-about-for-2024/): We’ve asked the team, and here are some of the tech & trends that Team Pickaxe is most excited about for 2024! - [From AI to APIs, here are our top 5 tech stories from 2023](https://pickaxe.ai/2023/12/11/from-ai-to-apis-here-are-our-top-5-tech-stories-from-2023/): 2023 has been a massive year for tech news crossing into mainstream news. Here are 5 tech news stories from 2023 that we've been following that could impact our business... - [Spotify Wrapped tells us a lot about ourselves – here’s why we all love it](https://pickaxe.ai/2023/12/04/spotify-wrapped-tells-us-a-lot-about-ourselves-heres-why-we-all-love-it/): Creating opportunities for subscribers to engage with the platform through Wrapped keeps them invested, and it helps make Spotify "sticky." - [Digging into August & September](https://pickaxe.ai/2023/10/23/digging-into-august-september/): Our (almost) award winning world tour. Also Twitter, or uh… X. The Team Pickaxe update is here. We’ve been sending smart people to preach the gospel of data governance and... - [What the !$%!^# is going on with the Twitter (X) APIs?! ](https://pickaxe.ai/2023/08/30/what-the-is-going-on-with-the-twitter-x-apis/): Over the last year, the Twitter (X?) Ads API and Basic APIs changed their permissions and access rules. Now that the dust has settled and we’ve had time to process... - [A Defense Of Analytics Tools: Why that tool you hate using might not be so bad](https://pickaxe.ai/2023/08/18/a-defense-of-analytics-tools-why-that-tool-you-hate-using-might-not-be-so-bad/): Nobody likes their tools. We’ve heard complaints about CRM platforms, analytics tools, project management tools, billing systems - anything that people have to use on a regular basis. - [Digging Into July with Pickaxe](https://pickaxe.ai/2023/08/01/pickaxe-in-july/): Join us for Pickaxe's action-packed July. - [What is Snowpark from Snowflake? Why does it matter and how do you use it?](https://pickaxe.ai/2023/03/15/what-is-snowpark-from-snowflake-why-does-it-matter-and-how-do-you-use-it/): Snowpark is an exciting feature for Snowflake that greatly broadens what ML engineers can do, and gives data scientists the ability to leverage the tools they already use and love,... - [Kaiser Permanente’s negotiated prices are up to 500% lower than United Healthcare’s – Here’s What We Found.](https://pickaxe.ai/2023/05/24/pulling-back-the-veil-on-healthcare-pricing/): We're Pulling Back The Veil On Healthcare Pricing to understand why pricing can be so different across different Healthcare providers. - [Cutting Through the Streaming Noise: Insights from the SVOD & AVOD Industry Outlook Q&A](https://pickaxe.ai/2023/05/05/cutting-through-the-streaming-noise-insights-from-the-svod-avod-industry-outlook-qa/): What is the future of the streaming biz? A quick recap of a recent discussion on the outlook for SVOD and AVOD businesses. - [Do you need a data clean room? What is it, and how can it help you target your audience better?](https://pickaxe.ai/2023/02/03/do-you-need-a-data-clean-room-what-is-it-and-how-can-it-help-you-target-your-audience-better/): Do you want to target your audience better? Increase your Ad Yield or improve your acquisition? Data Clean Rooms are powering the future of the cookie-less world. - [Are your benchmarks accurate?](https://pickaxe.ai/2022/12/15/are-your-benchmarks-accurate/): When you’re trying to measure your information against competitor data, forecasts, and budgets, accurate benchmarks are crucial for making informed and effective choices. - [5 Steps To Make Sure You’re Analyzing Data Efficiently](https://pickaxe.ai/2022/10/25/5-steps-to-make-sure-youre-analyzing-data-efficiently/): If you’ve suffered Data Mistrust or even just Data Fatigue, you are not alone. You may have all the data you could possibly want, but it’s not universally trusted or... - [Facebook’s Outage Will Impact Your CPAs This Week. Find Out What To Do.](https://pickaxe.ai/2021/10/05/facebooks-outage-will-impact-your-cpas-this-week-find-out-what-to-do/): The Facebook outage impacted far more than just access to user's feeds. It also impacted every single advertiser's acquisition campaigns. Find out what you should do to minimize the impact... - [Are you already late to the First Party Data party? Yes.](https://pickaxe.ai/2022/07/25/are-you-already-late-to-the-first-party-data-party-yes/): You're late to the party, here's your roadmap on how to catch up. Getting it right can be technically challenging, requiring good user experience, smart data collection practices, and a... ## Pages - [Pickaxe AI – Data & AI Solutions](https://pickaxe.ai/): Strategy and execution that deliver results. (not slides) We deliver real solutions—from Agentic AI to developing data warehouses and migrating CRMs, and even custom data products—all designed by seasoned experts,... - [Pickaxe Data Products](https://pickaxe.ai/pickaxe-data-products/): Predictive analytics for modern marketing teams. Unify and Automate your data. Get all the answers you need faster than ever before with tools simple enough for CEOs and powerful enough... - [About Pickaxe Foundry](https://pickaxe.ai/about-pickaxe-foundry/): You will love working with us. This is why. We don’t sit in ivory towers. We bring our direct experience owning P&Ls and working at large corporations into everything we... - [CX, CRM, CDP, and Data Warehouse](https://pickaxe.ai/cx-crm-cdp-and-data-warehouse/): Do CX right. Get an accurate, centralized customer profile, and deliver targeted marketing that works. Make sure you have the data stack that drive the customer experience you need to... - [Marketing Transformation Services](https://pickaxe.ai/marketing_transformation/): Transform your marketing. Improve efficiency, increase ROAS, and deliver results, fast. Elevate your marketing strategy with data-driven insights, AI integration, and seamless alignment of your core systems and tools, all... - [Strategy, Advisory, Product Design & Technology Support](https://pickaxe.ai/strategy-advisory-product-design-and-technology-support/): Build. Launch. Grow. From go-to-market to roadmaps and strategic planning and even award winning product design, we’ve got your future covered. Get the strategic support you need – we can... - [AI, Data Stack & Technology Systems](https://pickaxe.ai/ai-data-stack-technology-systems/): Do AI & Data right. Implement AI that actually works, without hallucinations and mistakes. And build the data stack that truly works for you, with data you can trust. “95%... - [Our Services](https://pickaxe.ai/our-services/): Do AI & Data right. Implement AI that actually works, without hallucinations and mistakes. Learn more about our AI & Data Technology Systems services. “95% of generative AI pilots at... - [Resources & Case Studies](https://pickaxe.ai/resources-and-case-studies/): A Compendium of Stupendous Amazing Things. Latest Articles Case Studies - [AI Whitepaper](https://pickaxe.ai/ai-whitepaper-2/): Get the whitepaper: Prepping for AI How Do You Make AI Work For Your Data AI is here. How are you going to use it? Whenever a new technology trend... - [Contact Us](https://pickaxe.ai/contact_us/): How can we help you? Let us show you how we can help you make the most of your data. - [Thank You](https://pickaxe.ai/thank-you/): Thank You Someone will get back to you soon! Meanwhile… Here is a Compendium of Stupendous Amazing Things. Digging into August & September Our (almost) award winning world tour. Also... - [Media Mixer](https://pickaxe.ai/media-mixer/): Radically improve your marketing ROI with Mix. Smarter budgets. More effective marketing. Don’t just analyze the past. Predict the future. Mix is a new approach to Attribution and Media Mix... - [Radically improve ad performance and channel ROAS with the Pickaxe – The ai-powered media optimization platform for modern marketing teams.](https://pickaxe.ai/improve-ad-performance-pickaxe-ai-powered-media-mix-platform/): There is no excerpt because this is a protected post. - [Privacy Policy](https://pickaxe.ai/privacy-policy/): - [Attribution & Media Mix Modeling](https://pickaxe.ai/attribution-and-media-mix-modeling/): Marketing Transformation Marketing Measurement that goes beyond attribution and cookies. Measure the true impact of your marketing and advertising campaigns to determine which spending contributes most to your goals, and... - [Strategy And Vision Consulting](https://pickaxe.ai/strategy-and-vision-consulting/): Strategy & Vision Transform your business, manage change, and grow. We’re not just consultants. We’re operators. P&L owners. Makers. The market moves fast, and you can’t wait months for consultants... - [Terms & Conditions](https://pickaxe.ai/terms-conditions/): ## Markdown Exports - https://pickaxe.ai/llms-docs/our-services.md - https://pickaxe.ai/llms-docs/pickaxe-data-products.md - https://pickaxe.ai/llms-docs/home.md - https://pickaxe.ai/llms-docs/how-to-choose-ai-that-reflects-your-values.md - https://pickaxe.ai/llms-docs/strategy-advisory-product-design-and-technology-support.md - https://pickaxe.ai/llms-docs/cx-crm-cdp-and-data-warehouse.md - https://pickaxe.ai/llms-docs/dont-doge-it-up-the-importance-of-keeping-business-context-alongside-data.md - https://pickaxe.ai/llms-docs/hate-google-ai-overviews-add-fck-to-your-queries.md ## About **Author:** Andrew Grosso