April 20, 2022 | Pickaxe Foundry AI

Services

Marketing Data Experience Business Transformation

Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.

Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.

Data & Martech Systems Optimization

Data & Martech Systems Optimization

Decision Science & Data Engineering

Decision Science & Data Engineering

Attribution & Media Mix Modeling

Attribution & Media Mix Modeling

Strategy & Vision Consulting

Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

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Data Platform
The most powerful query, visualization, analysis, and insights tool.

Built for marketers, product leaders, and executives.

Eliminate data bottlenecks and stop having to ask your data team to build queries or do analysis for you.

Every answer you need at your fingertips.

Included Features

Beautiful, Responsive Dashboards & Queries with No Code

Get Predictions on Every Metric

Benchmarks & Baselines on every KPI

Pre-Trained ML Models Included

Fully Automated Analysis & Truly Useful Insights

Powerful Yet Simple Queries - No SQL Required

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Resources & Case Studies

Articles

This is how we ruined password sharing for you. (Sorry) But it can’t help Netflix’s stock price.

Careful analysis of usage patterns can help streamers differentiate between “legitimate” household usage and rampant “egregious” password sharing.

Read More »

Are We Getting 2 Inches of Snow – or 20? And what it has to do with Data Analytics

Are we getting 2 inches of snow? or 20? The forecast model’s don’t agree on that point, and that disagreement is exactly why we’re such a fan of using an ensemble model learning approach (and a team A vs B approach).

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I’m off today but our insights engine is still delivering news about your data (and this New Yorker cartoon explains how)

Our insights engine uses machine learning and data analysis to monitor your metrics and alert you when there’s good news or bad news.

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Case Studies

Nexstar CDP Development, Event Data Schema, & Implementation

Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.

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Britbox Launch and International Expansion

Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.

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Increasing Ad Revenue by Improved Reporting

With thousands of advertisers, this Publisher was spending several days each month configuring Google Data Studio to generate campaign-close reporting. Not only were the visualizations lackluster and off brand, but the Publisher was also running into significant INFOSEC concerns granting advertisers access to their data in a secure way.

Read More »

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This is how we ruined password sharing for you. (Sorry) But it can’t help Netflix’s stock price.

Careful analysis of usage patterns can help streamers differentiate between “legitimate” household usage and rampant “egregious” password sharing.

Marketing Data Experience Business Transformation

Decision Science & Data Engineering

Decision Science & Data Engineering

Attribution & Media Mix Modeling

Attribution & Media Mix Modeling

Strategy & Vision Consulting

Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

The most powerful query, visualization, analysis, and insights tool.

Built for marketers, product leaders, and executives.

Eliminate data bottlenecks and stop having to ask your data team to build queries or do analysis for you.

Every answer you need at your fingertips.

Included Features

Articles

This is how we ruined password sharing for you. (Sorry) But it can’t help Netflix’s stock price.

Are We Getting 2 Inches of Snow – or 20? And what it has to do with Data Analytics

I’m off today but our insights engine is still delivering news about your data (and this New Yorker cartoon explains how)

Case Studies

Nexstar CDP Development, Event Data Schema, & Implementation

Britbox Launch and International Expansion

Increasing Ad Revenue by Improved Reporting

Day: April 20, 2022

This is how we ruined password sharing for you. (Sorry) But it can’t help Netflix’s stock price.

Product

The most powerful query, visualization, analysis, and insights tool.

Consulting & Professional Services

About Us

Copyright 2020 Pickaxe Foundry, LLC

Marketing Data Experience Business Transformation

Decision Science & Data Engineering

Decision Science & Data Engineering

Attribution & Media Mix Modeling

Attribution & Media Mix Modeling

Strategy & Vision Consulting

Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

The most powerful query, visualization, analysis, and insights tool.

Built for marketers, product leaders, and executives.

Eliminate data bottlenecks and stop having to ask your data team to build queries or do analysis for you. Every answer you need at your fingertips.

Included Features

Articles

Case Studies

Product

The most powerful query, visualization, analysis, and insights tool.

About Us

Copyright 2020 Pickaxe Foundry, LLC

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Eliminate data bottlenecks and stop having to ask your data team to build queries or do analysis for you.

Every answer you need at your fingertips.