April 20, 2022 | Pickaxe Foundry AI

Services

Marketing Data Experience Business Transformation

Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.

Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.

Data & Martech Systems Optimization

Data & Martech Systems Optimization

Decision Science & Data Engineering

Decision Science & Data Engineering

Attribution & Media Mix Modeling

Attribution & Media Mix Modeling

Strategy & Vision Consulting

Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

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Products

Increase ROI. Improve Efficacy. Grow your customers.

The most advanced tools for modern product, marketing, and analytics teams.

Make your CMO CEO CPO CDO CIO happy.

Pickaxe Query & Visualize

Analyze, Report, & Predict

Pickaxe Query gives you the easiest to use, most advanced tools for analyzing all your data gathered, including your existing data warehouses. Make sense of all of your data with built-in predictions & insights that free your team.

See All Features

Pickaxe Mix

Budget, Plan, & Predict

Pickaxe Mix gives you budgeting superpowers. A new approach to Media Mix Modeling that will not only analyze all your channels & tactics, but can also predict the future - letting you run budget scenarios to deliver the highest ROI.

See All Features
Resources & Case Studies

Articles

Kaiser Permanente’s negotiated prices are up to 500% lower than United Healthcare’s – Here’s What We Found.

We’re Pulling Back The Veil On Healthcare Pricing to understand why pricing can be so different across different Healthcare providers.

Read More »

Cutting Through the Streaming Noise: Insights from the SVOD & AVOD Industry Outlook Q&A

What is the future of the streaming biz? A quick recap of a recent discussion on the outlook for SVOD and AVOD businesses.

Read More »

What is Snowpark from Snowflake? Why does it matter and how do you use it?

Snowpark is an exciting feature for Snowflake that greatly broadens what ML engineers can do, and gives data scientists the ability to leverage the tools they already use and love, like Pandas, NumPy, and more, directly accessing data in Snowflake.

Read More »

Case Studies

Spartan reduced CPA by over 50% by implementing CAPI.

Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.

Read More »

Nexstar CDP Development, Event Data Schema, & Implementation

Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.

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Britbox Launch and International Expansion

Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.

Read More »

View All Articles & Case Studies
About Us
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This is how we ruined password sharing for you. (Sorry) But it can’t help Netflix’s stock price.

Careful analysis of usage patterns can help streamers differentiate between “legitimate” household usage and rampant “egregious” password sharing.

Marketing Data Experience Business Transformation

Decision Science & Data Engineering

Decision Science & Data Engineering

Attribution & Media Mix Modeling

Attribution & Media Mix Modeling

Strategy & Vision Consulting

Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

Increase ROI. Improve Efficacy. Grow your customers.

The most advanced tools for modern product, marketing, and analytics teams.

Make your CMO CEO CPO CDO CIO happy.

Pickaxe Query & Visualize

Analyze, Report, & Predict

Pickaxe Query gives you the easiest to use, most advanced tools for analyzing all your data gathered, including your existing data warehouses. Make sense of all of your data with built-in predictions & insights that free your team.

Pickaxe Mix

Budget, Plan, & Predict

Pickaxe Mix gives you budgeting superpowers. A new approach to Media Mix Modeling that will not only analyze all your channels & tactics, but can also predict the future - letting you run budget scenarios to deliver the highest ROI.

Articles

Kaiser Permanente’s negotiated prices are up to 500% lower than United Healthcare’s – Here’s What We Found.

Cutting Through the Streaming Noise: Insights from the SVOD & AVOD Industry Outlook Q&A

What is Snowpark from Snowflake? Why does it matter and how do you use it?

Case Studies

Spartan reduced CPA by over 50% by implementing CAPI.

Nexstar CDP Development, Event Data Schema, & Implementation

Britbox Launch and International Expansion

Day: April 20, 2022

This is how we ruined password sharing for you. (Sorry) But it can’t help Netflix’s stock price.

Product

The most powerful query, visualization, analysis, and insights tool.

Consulting & Professional Services

About Us

Copyright 2020 Pickaxe Foundry, LLC

Marketing Data Experience Business Transformation

Decision Science & Data Engineering

Decision Science & Data Engineering

Attribution & Media Mix Modeling

Attribution & Media Mix Modeling

Strategy & Vision Consulting

Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

Increase ROI. Improve Efficacy. Grow your customers.

The most advanced tools for modern product, marketing, and analytics teams.

Make your CMO CEO CPO CDO CIO happy.

Pickaxe Query & Visualize

Analyze, Report, & Predict

Pickaxe Query gives you the easiest to use, most advanced tools for analyzing all your data gathered, including your existing data warehouses. Make sense of all of your data with built-in predictions & insights that free your team.

Pickaxe Mix

Budget, Plan, & Predict

Pickaxe Mix gives you budgeting superpowers. A new approach to Media Mix Modeling that will not only analyze all your channels & tactics, but can also predict the future - letting you run budget scenarios to deliver the highest ROI.

Articles

Case Studies

Product

The most powerful query, visualization, analysis, and insights tool.

About Us

Copyright 2020 Pickaxe Foundry, LLC

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