A Compendium of Stupendous Amazing Things.
Swap data fatigue for data invigoration – 5 ground rules for getting back on your feet
If data fatigue sets in there’ll be uncomfortable ripples across the business. Relevant teams and departments stop finding any joy in their work and the C-suite will turn round and start asking: “How is all this data actually helping us improve your business?”
Netflix Data Deep Dive 2: Electric Boogaloo
The biggest takeaway from the second half of the year - movies play a much bigger role in Netflix viewing than the first report showed.
Your culture doesn’t actually matter, unless you make it public.
“...have the balls to be vulnerable..."
In-or-Out: Should you bring your agency in-house?
Moving in-house may in fact be the right decision - but instead of only thinking about cost on paper, here are some questions to ask:
Just so typically May with Pickaxe
This month we’re defending the Modern Data Stack and announcing our summer conference schedule.
Let’s give the Modern Data Stack a Chance
The ubiquity of the term might make it seem like MDS has become a buzzword rather than a salient concept, which could be an indication that the Modern Data Stack is dying.
Case Studies
Launch of DTC offer for YES Network
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Spartan reduced CPA by over 50% by implementing CAPI.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar CDP Development, Event Data Schema, & Implementation
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Britbox Launch and International Expansion
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Increasing Ad Revenue by Improved Reporting
With thousands of advertisers, this Publisher was spending several days each month configuring Google Data Studio to generate campaign-close reporting. Not only were the visualizations lackluster and off brand, but the Publisher was also running into significant INFOSEC concerns granting advertisers access to their data in a secure way.
Customer Marketing Preference Center
The marketing team behind a leading consumer service needed a fast way to test the collection of detailed customer preferences for specific genre interests so that they could do more personalization.
