A Compendium of Stupendous Amazing Things.

Analytics

Are your benchmarks accurate?

When you’re trying to measure your information against competitor data, forecasts, and budgets, accurate benchmarks are crucial for making informed and effective choices.

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5 Steps To Make Sure You’re Analyzing Data Efficiently

If you’ve suffered Data Mistrust or even just Data Fatigue, you are not alone. You may have all the data you could possibly want, but it’s not universally trusted or understood. Let us talk through how to go about fixing your data – not band aids, but real fixes – so you can truly trust your data.

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Case Studies

Nexstar CDP Development, Event Data Schema, & Implementation

Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.

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Increasing Ad Revenue by Improved Reporting

With thousands of advertisers, this Publisher was spending several days each month configuring Google Data Studio to generate campaign-close reporting. Not only were the visualizations lackluster and off brand, but the Publisher was also running into significant INFOSEC concerns granting advertisers access to their data in a secure way.

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Improving Attribution and ROAS with a custom Media Mix Model

The CMO and marketing team at Spartan Race were having challenges with getting accurate attribution across all of their paid media channels, including above the line sources like TV ads and Out Of Home. And recent changes in cookie blocking and iOS added significant confusion in the data, causing major conflict between what they believed was driving conversion vs what their internal data was showing was driving conversions.

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