A Compendium of Stupendous Amazing Things.
What the !$%!^# is going on with the Twitter (X) APIs?!
Over the last year, the Twitter (X?) Ads API and Basic APIs changed their permissions and access rules. Now that the dust has settled and we’ve had time to process the updates, here’s what happened and what your options are for getting your data
A Defense Of Analytics Tools: Why that tool you hate using might not be so bad
Nobody likes their tools. We’ve heard complaints about CRM platforms, analytics tools, project management tools, billing systems – anything that people have to use on a regular basis.
Kaiser Permanente’s negotiated prices are up to 500% lower than United Healthcare’s – Here’s What We Found.
We’re Pulling Back The Veil On Healthcare Pricing to understand why pricing can be so different across different Healthcare providers.
Cutting Through the Streaming Noise: Insights from the SVOD & AVOD Industry Outlook Q&A
What is the future of the streaming biz? A quick recap of a recent discussion on the outlook for SVOD and AVOD businesses.
What is Snowpark from Snowflake? Why does it matter and how do you use it?
Snowpark is an exciting feature for Snowflake that greatly broadens what ML engineers can do, and gives data scientists the ability to leverage the tools they already use and love, like Pandas, NumPy, and more, directly accessing data in Snowflake.
Case Studies
Spartan reduced CPA by over 50% by implementing CAPI.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar CDP Development, Event Data Schema, & Implementation
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Britbox Launch and International Expansion
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Increasing Ad Revenue by Improved Reporting
With thousands of advertisers, this Publisher was spending several days each month configuring Google Data Studio to generate campaign-close reporting. Not only were the visualizations lackluster and off brand, but the Publisher was also running into significant INFOSEC concerns granting advertisers access to their data in a secure way.
Customer Marketing Preference Center
The marketing team behind a leading consumer service needed a fast way to test the collection of detailed customer preferences for specific genre interests so that they could do more personalization.
Improving Attribution and ROAS with a custom Media Mix Model
The CMO and marketing team at Spartan Race were having challenges with getting accurate attribution across all of their paid media channels, including above the line sources like TV ads and Out Of Home. And recent changes in cookie blocking and iOS added significant confusion in the data, causing major conflict between what they believed was driving conversion vs what their internal data was showing was driving conversions.
