A Compendium of Stupendous Amazing Things.
Let’s give the Modern Data Stack a Chance
The ubiquity of the term might make it seem like MDS has become a buzzword rather than a salient concept, which could be an indication that the Modern Data Stack is dying.
Hello World: Pickaxe Announces the Introduction of Picky the Pickaxe Pickle as New Mascot
I love pickles but I am opposed to Picky. I don’t think we need to anthropomorphize our dedication to delivering insights to our customers. Also his abs really intimidate me
March Madness with Pickaxe
This month we've been hitting the conference circuit, and deep diving into Meridian, Google's new MMM tool. Plus, we've got an exciting new development in our partnership with Braze. Let's get into it!
Here’s what we think about Google’s Meridian
What is Meridian? Is it actually new? Are there some features that Meridian has that are really interesting? How is it different? Just like you, we wanted to know, so we got our very best data nerds on the case.
The Super Bowl and You: What to do with all that new data?
High-traffic events like the Super Bowl can easily break a system. Here are some ways to handle massive influxes of data efficiently, and effectively.
Marketing Mix Modeling and You: Understanding MMM
Marketing Mix Modeling (MMM) is a holistic analysis technique that shows a bigger picture of how marketing strategies are actually performing.
Case Studies
Spartan reduced CPA by over 50% by implementing CAPI.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar CDP Development, Event Data Schema, & Implementation
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Britbox Launch and International Expansion
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Increasing Ad Revenue by Improved Reporting
With thousands of advertisers, this Publisher was spending several days each month configuring Google Data Studio to generate campaign-close reporting. Not only were the visualizations lackluster and off brand, but the Publisher was also running into significant INFOSEC concerns granting advertisers access to their data in a secure way.
Customer Marketing Preference Center
The marketing team behind a leading consumer service needed a fast way to test the collection of detailed customer preferences for specific genre interests so that they could do more personalization.
Improving Attribution and ROAS with a custom Media Mix Model
The CMO and marketing team at Spartan Race were having challenges with getting accurate attribution across all of their paid media channels, including above the line sources like TV ads and Out Of Home. And recent changes in cookie blocking and iOS added significant confusion in the data, causing major conflict between what they believed was driving conversion vs what their internal data was showing was driving conversions.
