A Compendium of Stupendous Amazing Things.
Don’t DOGE It Up—The Importance of Keeping Business Context Alongside Data
DOGE claimed that it had found evidence of fraud on a massive scale—tens of millions of people over 100 years old were receiving social security benefits... With a little extra digging, it was revealed that only 89,000 people over the age of 99 are receiving…
Hate Google AI overviews? Add “F*CK” To Your Queries
For the rest of us, who think of Google Search as a tool that should return helpful answers, the AI overviews are annoying at best and infuriating at worst.
AI Hall Of Shame: The One Where ChatGPT Made Up Fake Lawsuits
It’s a great example of some missteps that happen all the time when adopting AI. If we could go back in time and play puppeteer, here are some things we’d change about this law firm’s approach.
Hall of Shame: Save Yourself From Embarrassing AI
As AI takes on increasingly important jobs, mishaps have the potential to be more than just embarrassing - they can be catastrophic. So what can you do to make sure your AI doesn’t embarrass you (or worse)?
Spring Cleaning the Pickaxe Trophy Shelf
Generally speaking, we’re more focused on doing our work than talking about it, and so our victories sometimes slip through the cracks. But last year, we won or were finalists for not one, not two, but three awards, all celebrating work we’re proud of.
Remember That Time a Chatbot Engaged in Insider Training?
When [the AI] was then instructed to prevent the company's financial decline, it independently concluded that averting an organizational setback was more important than adhering to the rules, and leveraged the insider information to make a trade.
Case Studies
Launch of DTC offer for YES Network
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Spartan reduced CPA by over 50% by implementing CAPI.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar CDP Development, Event Data Schema, & Implementation
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Britbox Launch and International Expansion
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Increasing Ad Revenue by Improved Reporting
With thousands of advertisers, this Publisher was spending several days each month configuring Google Data Studio to generate campaign-close reporting. Not only were the visualizations lackluster and off brand, but the Publisher was also running into significant INFOSEC concerns granting advertisers access to their data in a secure way.
Customer Marketing Preference Center
The marketing team behind a leading consumer service needed a fast way to test the collection of detailed customer preferences for specific genre interests so that they could do more personalization.
