FutureWeek AIMM Recap: Is AI progress disappointing?
Now is the time to shift from thinking about all the big dramatic things that it could someday be capable of, to thinking about the ways it could concretely help us during our day to day work.
Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.
Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.
Now is the time to shift from thinking about all the big dramatic things that it could someday be capable of, to thinking about the ways it could concretely help us during our day to day work.
Synthetic data is, in theory, a useful way to fill in the gaps and get an understanding of trends and patterns when the picture is incomplete.
To stay functional, a stack needs to be maintained, supported, and grown in a way that serves the people using it.
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
We help companies solve their biggest data challenges, and find new opportunities to grow through data science, econometrics, statistical analysis, and more.
With our unique understanding of key business problems, from marketing to product analytics, from audience segmentation to content investment, we can help you find the big answers hidden in your data, and tell the future.
The Problem:
With millions of dollars of marketing spend on the line, the faster you can figure out how well your dollars are working, or even more importantly NOT working, the faster you can optimize and tune your efforts.
Our Solution:
We created a model that benchmarks how marketing campaigns ramp up from the first initial hours through the first few days of every new campaign, and also measures how Channel, Network, Audience type, and budget allocation impact performance of the campaign. With minimal signals we use those benchmarks to predict and compare how well a new campaign performs, giving our customers the fastest way to determine how well every dollar is working towards their goals.
The Result:
And our models aren’t limited by the size of the marketing budget – it works on small budget campaigns as well as large!
Let us show you how we can help you make the most of your data.
Let us give you a customized walkthrough of all of our platform’s capabilities. Reach out to learn more!