Let’s give the Modern Data Stack a Chance
The ubiquity of the term might make it seem like MDS has become a buzzword rather than a salient concept, which could be an indication that the Modern Data Stack is dying.
Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.
Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.
The ubiquity of the term might make it seem like MDS has become a buzzword rather than a salient concept, which could be an indication that the Modern Data Stack is dying.
I love pickles but I am opposed to Picky. I don’t think we need to anthropomorphize our dedication to delivering insights to our customers. Also his abs really intimidate me
This month we’ve been hitting the conference circuit, and deep diving into Meridian, Google’s new MMM tool. Plus, we’ve got an exciting new development in our partnership with Braze. Let’s get into it!
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
We help companies solve their biggest data challenges, and find new opportunities to grow through data science, econometrics, statistical analysis, and more.
With our unique understanding of key business problems, from marketing to product analytics, from audience segmentation to content investment, we can help you find the big answers hidden in your data, and tell the future.
The Problem:
With millions of dollars of marketing spend on the line, the faster you can figure out how well your dollars are working, or even more importantly NOT working, the faster you can optimize and tune your efforts.
Our Solution:
We created a model that benchmarks how marketing campaigns ramp up from the first initial hours through the first few days of every new campaign, and also measures how Channel, Network, Audience type, and budget allocation impact performance of the campaign. With minimal signals we use those benchmarks to predict and compare how well a new campaign performs, giving our customers the fastest way to determine how well every dollar is working towards their goals.
The Result:
And our models aren’t limited by the size of the marketing budget – it works on small budget campaigns as well as large!
Let us show you how we can help you make the most of your data.
Let us give you a customized walkthrough of all of our platform’s capabilities. Reach out to learn more!