Decision Science & Data Engineering | Pickaxe Foundry AI

Services

Marketing Data Experience Business Transformation

Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.

Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.

Data & Martech Systems Optimization

Data & Martech Systems Optimization

Decision Science & Data Engineering

Decision Science & Data Engineering

Attribution & Media Mix Modeling

Attribution & Media Mix Modeling

Strategy & Vision Consulting

Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

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Products

Increase ROI. Improve Efficacy. Grow your customers.

The most advanced tools for modern product, marketing, and analytics teams.

Make your CMO CEO CPO CDO CIO happy.

Pickaxe Query & Visualize

Analyze, Report, & Predict

Pickaxe Query gives you the easiest to use, most advanced tools for analyzing all your data gathered, including your existing data warehouses. Make sense of all of your data with built-in predictions & insights that free your team.

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Pickaxe Mix

Budget, Plan, & Predict

Pickaxe Mix gives you budgeting superpowers. A new approach to Media Mix Modeling that will not only analyze all your channels & tactics, but can also predict the future - letting you run budget scenarios to deliver the highest ROI.

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Resources & Case Studies

Articles

Hate Google AI overviews? Add “F*CK” To Your Queries

For the rest of us, who think of Google Search as a tool that should return helpful answers, the AI overviews are annoying at best and infuriating at worst.

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AI Hall Of Shame: The One Where ChatGPT Made Up Fake Lawsuits

It’s a great example of some missteps that happen all the time when adopting AI. If we could go back in time and play puppeteer, here are some things we’d change about this law firm’s approach.

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Hall of Shame: Save Yourself From Embarrassing AI

As AI takes on increasingly important jobs, mishaps have the potential to be more than just embarrassing – they can be catastrophic.

So what can you do to make sure your AI doesn’t embarrass you (or worse)?

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Case Studies

Launch of DTC offer for YES Network

When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.

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Spartan reduced CPA by over 50% by implementing CAPI.

Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.

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Nexstar CDP Development, Event Data Schema, & Implementation

Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.

Read More »

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Marketing & Business Transformation

Decision Science on Demand

We help companies solve their biggest data challenges, and find new opportunities to grow through data science, econometrics, statistical analysis, and more.

With our unique understanding of key business problems, from marketing to product analytics, from audience segmentation to content investment, we can help you find the big answers hidden in your data, and tell the future.

Data Science

Data Science

Data Engineering

Data Engineering

ETL & Data Pipelines

ETL & Data Pipelines

Data Schema

Data Schema

Machine Learning & AI

Machine Learning & AI

Predictive Models

Predictive Models

Content Analysis

Content Analysis

Churn Prediction

Churn Prediction

User Affinity Scoring

User Affinity Scoring

Data Driven Decision Making

You need more than just big data. You need more than just math. You need a team that understands how to drive results.

Whether you need to expand your data capabilities, develop custom ML models, or analyze big sets of data, we approach every question with a strong business background and focus on context and outcomes.

Data Science & Machine Learning

There isn't a single approach that works for every problem. We collaborate with you to deploy and run custom models for your specific business challenges.

Predictions

We can help you predict even the most complicated relationships in your data, including understanding what granularities can be predicted, how far into the future, with what level of accuracy, and based on which inputs.

Data Engineering

You don't just need ETL - you need to ensure your data is business ready and frustration free.

We are more than just data engineers. We know how to ensure the data you need is structured, prepped, and delivered just how you need it, when you need it, and where you need it.

Data Schema & Prep

Our business focus helps us ensure that data is cleansed, joined, and processed in ways that make an impact on the business. Make sure your company's internal knowledge and metadata is baked into your models.

Data Pipelines

No matter the data source, we can help you access data in a way that makes it immediately actionable, and available in all the places it is needed.

"I love everything about Data Science...except dealing with the data."

- Every Data Scientist Everywhere

Recent Data Science Success

For any company who spends millions on paid media, we built a production model that quickly predicts how well a campaign will perform, reducing CPA and improving marketing efficacy.

17%

Average Reduction in CPA

The Problem:

With millions of dollars of marketing spend on the line, the faster you can figure out how well your dollars are working, or even more importantly NOT working, the faster you can optimize and tune your efforts.

Our Solution:

We created a model that benchmarks how marketing campaigns ramp up from the first initial hours through the first few days of every new campaign, and also measures how Channel, Network, Audience type, and budget allocation impact performance of the campaign. With minimal signals we use those benchmarks to predict and compare how well a new campaign performs, giving our customers the fastest way to determine how well every dollar is working towards their goals.

The Result:

We help you shorten the learning phase and launch successful campaigns quickly with the greatest impact.

And our models aren’t limited by the size of the marketing budget – it works on small budget campaigns as well as large!

The smartest companies trust Pickaxe.

Ask us how we can help you.