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    Marketing Data Experience Business Transformation

    Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.

    Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.

    Data & Martech Systems Optimization
    Data & Martech Systems Optimization

    Decision Science & Data Engineering

    Decision Science & Data Engineering

    Attribution & Media Mix Modeling

    Attribution & Media Mix Modeling

    Strategy & Vision Consulting

    Strategy & Vision Consulting

    Product Design & Development

    Product Design & Development

    Fractional Marketing & Data Analysts

    Fractional Marketing & Data Analysts

    Product Launch Support

    Product Launch Support

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    Increase ROI. Improve Efficacy. Grow your customers.

    The most advanced tools for modern product, marketing, and analytics teams.

    Make your CMO CEO CPO CDO CIO happy.

    Pickaxe Query & Visualize

    Analyze, Report, & Predict

    Pickaxe Query gives you the easiest to use, most advanced tools for analyzing all your data gathered, including your existing data warehouses. Make sense of all of your data with built-in predictions & insights that free your team.

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    Pickaxe Mix

    Budget, Plan, & Predict

    Pickaxe Mix gives you budgeting superpowers. A new approach to Media Mix Modeling that will not only analyze all your channels & tactics, but can also predict the future - letting you run budget scenarios to deliver the highest ROI.

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  • Resources & Case Studies

    Articles

    Case Studies

    Nexstar CDP Development, Event Data Schema, & Implementation

    Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.

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Join our team!

We're a diverse group of makers, strategists, developers, data scientists, designers, and more, and while we all have different backgrounds and skills, we all share these core values:

Accuracy

Building trust with our customers is critical to our success. Our words, and tools, must be accurate.

Empathy

We care about our customers' success and are dedicated to making their business, work, and lives better.

Utility

Our solutions must actually be useful. Our focus is on delivering truly functional results.

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The most powerful query, visualization, analysis, and insights tool. 

Built for marketers, product leaders, and executives. 

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Strategy & Vision Consulting

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