Strategy, Advisory, Product Design & Technology Support | Pickaxe Foundry AI

Services
Our key services
AI & Data Technology Systems

AI & LLMs

Technology Assessment & Gap Analysis

Future State Strategy Development

Data Architecture & Engineering

CDP and CX Development & Integration

Data Clean Rooms

Marketing Transformation

Marketing Mix Modeling

Data Engineering & Visualization

Marketing Analysis

Agency Evaluation & Audit

CDP & CX Systems Integration

Data Clean Rooms

Product Design

CX, CRM, CDP, and Data Warehouse

Data Schema Creation & Audit

Event Streaming

Systems Integration

Data Excellence & Privacy Compliance

Reverse ETL

Data Modeling

Machine Learning

Automation

Strategy, Advisory, Product Design & Technology Support

Vision & Roadmap

Exec Support

Strategic Planning

Emerging Markets & New Technology

Launch Program Management

Project Management

Product Design, UI & UX

A/B Testing & Optimization
Products
Our AI Products

AI Assistant

Make all your data Agentic.

Ask anything and the assistant can look across all your data to get the answer you need.

And it keeps track of your prior conversations, so it can always give you the right context.

The Assistant tells you what you need before you even ask.

MIX Marketing Mix Modeling

Multiple AI Models

Tactics + Channels

Predictive Playgrounds and Future Budget Planning

Multiple Scenarios

Multi-Target Analysis

Support for Business Features such as Metering, Tentpole Events, and more.

Smart Dashboards

Don't hate your dashboards anymore.

AI Insights automatically generated for all your data.

Easy enough for a CEO, powerful enough for a data scientist.

Powerful Query

Simplify queries.

No SQL, no need to understand field names or database structure, just ask for what you want.

Automated AI generated analysis and insights with every query.
Resources & Case Studies

Articles

How to Choose AI That Reflects Your Values

As AI adoption has ramped up, the uses of AI have moved from theory to practice. That means we’re now coming face to face with the reality of AI, and its ethical implications.

Read More »

Don’t DOGE It Up—The Importance of Keeping Business Context Alongside Data

DOGE claimed that it had found evidence of fraud on a massive scale—tens of millions of people over 100 years old were receiving social security benefits… With a little extra digging, it was revealed that only 89,000 people over the age of 99 are receiving payments based on earnings.

Read More »

Hate Google AI overviews? Add “F*CK” To Your Queries

For the rest of us, who think of Google Search as a tool that should return helpful answers, the AI overviews are annoying at best and infuriating at worst.

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AI Hall Of Shame: The One Where ChatGPT Made Up Fake Lawsuits

It’s a great example of some missteps that happen all the time when adopting AI. If we could go back in time and play puppeteer, here are some things we’d change about this law firm’s approach.

Read More »

Case Studies

Launching a new direct-to-consumer streaming service for YES Network

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Customer Marketing Preference Center for major media company.

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Launching Britbox and expanding to multiple international markets.

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Spartan reduced CPA by over 50% by implementing CAPI.

Read More »
About Us
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Build. Launch. Grow.

From go-to-market to roadmaps and strategic planning and even award winning product design, we've got your future covered.

Get the strategic support you need - we can help you plan for all your future needs.

Strategic Planning

Implement AI and LLMs on your own data with custom solutions created just for you.

Technology Assessment & Gap Analysis

Current state evaluation of buy or sell-side technology stacks, ad products or data assets for brands, agencies, media companies & publishers. -- Uncover the strengths and weaknesses of your AI, data stack, and technology systems. Our assessment identifies gaps and opportunities for optimization.

Future State Strategy Development

Prepare for tomorrow with a strategic roadmap for your AI and data systems. We design future-state strategies that align with your long-term goals and emerging technologies.

Program Management

Build a resilient and scalable data infrastructure. Our expertise in data architecture and engineering ensures your AI and data systems are robust and future-proof.

Product Design and Support

Elevate customer experiences with AI-driven insights. We integrate CDP and CX technologies to deliver personalized, data-backed customer journeys that drive engagement.

Skunkworks

Securely collaborate on data-driven projects. We'll help you create data clean rooms that ensure privacy while enabling comprehensive cross-party analysis.

Things we've been thinking about.

How to Choose AI That Reflects Your Values

Don’t DOGE It Up—The Importance of Keeping Business Context Alongside Data

Hate Google AI overviews? Add “F*CK” To Your Queries

AI Hall Of Shame: The One Where ChatGPT Made Up Fake Lawsuits

Let's
Talk

Got a vision? We’ve got the team to bring it to life. Reach out, and the right expert will be on it in no time.

Advisory & Execution for Strategy, Design, and Technology

Expert guidance and hands-on delivery across strategy, product design, and technical support to set direction, build confidently, and operationalize results.

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We came to Pickaxe for strategic guidance, but what we gained was a true partner in delivery. They bridged business strategy, UX design, and technical execution seamlessly.

A global
re-do.

With a global roster of thousand of artists, albums, properties and millions of fans, UMG’s marketing team needed a way to prioritize where to focus and grow their unified customer profile, and a new system to manage their internal ad agency and buying processes.