You’re late to the party, here’s your roadmap on how to catch up.
Getting it right can be technically challenging, requiring good user experience, smart data collection practices, and a well thought out data and martech stack.
If you’re not doing CAPI, you need to.
And if you’re not doing it right, you need to fix it.
We have seen as much as a 50% improvement in CPA/CAC when CAPI is implemented well.