Marketing Mix Modeling and You: Understanding MMM
Marketing Mix Modeling (MMM) is a holistic analysis technique that shows a bigger picture of how marketing strategies are actually performing.
Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.
Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.
This month we’re defending the Modern Data Stack and announcing our summer conference schedule.
The ubiquity of the term might make it seem like MDS has become a buzzword rather than a salient concept, which could be an indication that the Modern Data Stack is dying.
I love pickles but I am opposed to Picky. I don’t think we need to anthropomorphize our dedication to delivering insights to our customers. Also his abs really intimidate me
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Marketing Mix Modeling (MMM) is a holistic analysis technique that shows a bigger picture of how marketing strategies are actually performing.
Let us show you how we can help you make the most of your data.
Let us give you a customized walkthrough of all of our platform’s capabilities. Reach out to learn more!