In-or-Out: Should you bring your agency in-house?
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Moving in-house may in fact be the right decision – but instead of only thinking about cost on paper, here are some questions to ask:
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It’s been a busy few weeks for Team Pickaxe. Keep reading for insights from Cannes, the Snowflake Summit, Netflix’s latest dump, our new team members,
If data fatigue sets in there’ll be uncomfortable ripples across the business. Relevant teams and departments stop finding any joy in their work and the C-suite will turn round and start asking: “How is all this data actually helping us improve your business?”
The biggest takeaway from the second half of the year – movies play a much bigger role in Netflix viewing than the first report showed.
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Moving in-house may in fact be the right decision – but instead of only thinking about cost on paper, here are some questions to ask:
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