July 16, 2024 | Pickaxe Foundry AI

Services
Our key services
AI & Data Technology Systems

AI & LLMs

Technology Assessment & Gap Analysis

Future State Strategy Development

Data Architecture & Engineering

CDP and CX Development & Integration

Data Clean Rooms

Marketing Transformation

Marketing Mix Modeling

Data Engineering & Visualization

Marketing Analysis

Agency Evaluation & Audit

CDP & CX Systems Integration

Data Clean Rooms

Product Design

CX, CRM, CDP, and Data Warehouse

Data Schema Creation & Audit

Event Streaming

Systems Integration

Data Excellence & Privacy Compliance

Reverse ETL

Data Modeling

Machine Learning

Automation

Strategy, Advisory, Product Design & Technology Support

Vision & Roadmap

Exec Support

Strategic Planning

Emerging Markets & New Technology

Launch Program Management

Project Management

Product Design, UI & UX

A/B Testing & Optimization
Products
Our AI Products

AI Assistant

Make all your data Agentic.

Ask anything and the assistant can look across all your data to get the answer you need.

And it keeps track of your prior conversations, so it can always give you the right context.

The Assistant tells you what you need before you even ask.

MIX Marketing Mix Modeling

Multiple AI Models

Tactics + Channels

Predictive Playgrounds and Future Budget Planning

Multiple Scenarios

Multi-Target Analysis

Support for Business Features such as Metering, Tentpole Events, and more.

Smart Dashboards

Don't hate your dashboards anymore.

AI Insights automatically generated for all your data.

Easy enough for a CEO, powerful enough for a data scientist.

Powerful Query

Simplify queries.

No SQL, no need to understand field names or database structure, just ask for what you want.

Automated AI generated analysis and insights with every query.
Resources & Case Studies

Articles

How to Choose AI That Reflects Your Values

As AI adoption has ramped up, the uses of AI have moved from theory to practice. That means we’re now coming face to face with the reality of AI, and its ethical implications.

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Don’t DOGE It Up—The Importance of Keeping Business Context Alongside Data

DOGE claimed that it had found evidence of fraud on a massive scale—tens of millions of people over 100 years old were receiving social security benefits… With a little extra digging, it was revealed that only 89,000 people over the age of 99 are receiving payments based on earnings.

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Hate Google AI overviews? Add “F*CK” To Your Queries

For the rest of us, who think of Google Search as a tool that should return helpful answers, the AI overviews are annoying at best and infuriating at worst.

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AI Hall Of Shame: The One Where ChatGPT Made Up Fake Lawsuits

It’s a great example of some missteps that happen all the time when adopting AI. If we could go back in time and play puppeteer, here are some things we’d change about this law firm’s approach.

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Case Studies

Launching a new direct-to-consumer streaming service for YES Network

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Customer Marketing Preference Center for major media company.

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Launching Britbox and expanding to multiple international markets.

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Spartan reduced CPA by over 50% by implementing CAPI.

Read More »
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Netflix Data Deep Dive 2: Electric Boogaloo

The biggest takeaway from the second half of the year – movies play a much bigger role in Netflix viewing than the first report showed.

Our key services

AI & Data Technology Systems

Marketing Transformation

CX, CRM, CDP, and Data Warehouse

Strategy, Advisory, Product Design & Technology Support

Our AI Products

AI Assistant

MIX Marketing Mix Modeling

Smart Dashboards

Powerful Query

Articles

How to Choose AI That Reflects Your Values

Don’t DOGE It Up—The Importance of Keeping Business Context Alongside Data

Hate Google AI overviews? Add “F*CK” To Your Queries

AI Hall Of Shame: The One Where ChatGPT Made Up Fake Lawsuits

Case Studies

Launching a new direct-to-consumer streaming service for YES Network

Customer Marketing Preference Center for major media company.

Launching Britbox and expanding to multiple international markets.

Spartan reduced CPA by over 50% by implementing CAPI.

Netflix Data Deep Dive 2: Electric Boogaloo

AI Data Products & Solutions

The most powerful query, visualization, analysis, dashboard, and insights tool.

Consulting & Professional Services

About Us

Our key services

Articles

Case Studies

The most powerful query, visualization, analysis, dashboard, and insights tool.

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