Our team has collected a series of tips, best practices, and insights we’ve learned this past year

We also had a huge 2024, and there’s a lot to be proud of!

To stay functional, a stack needs to be maintained, supported, and grown in a way that serves the people using it.

If you’ve got a baseline level of fitness for your data, you’re better able to handle challenges when they arise.

It’s been a busy few weeks for Team Pickaxe. Keep reading for insights from Cannes, the Snowflake Summit, Netflix’s latest dump, our new team members,

If data fatigue sets in there’ll be uncomfortable ripples across the business. Relevant teams and departments stop finding any joy in their work and the C-suite will turn round and start asking: “How is all this data actually helping us improve your business?”

“…have the balls to be vulnerable…”

Moving in-house may in fact be the right decision – but instead of only thinking about cost on paper, here are some questions to ask:

This month we’re defending the Modern Data Stack and announcing our summer conference schedule.

This month we’ve been hitting the conference circuit, and deep diving into Meridian, Google’s new MMM tool. Plus, we’ve got an exciting new development in our partnership with Braze. Let’s get into it!