Let’s give the Modern Data Stack a Chance
The ubiquity of the term might make it seem like MDS has become a buzzword rather than a salient concept, which could be an indication that the Modern Data Stack is dying.
Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.
Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.
The ubiquity of the term might make it seem like MDS has become a buzzword rather than a salient concept, which could be an indication that the Modern Data Stack is dying.
I love pickles but I am opposed to Picky. I don’t think we need to anthropomorphize our dedication to delivering insights to our customers. Also his abs really intimidate me
This month we’ve been hitting the conference circuit, and deep diving into Meridian, Google’s new MMM tool. Plus, we’ve got an exciting new development in our partnership with Braze. Let’s get into it!
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
What is Meridian? Is it actually new? Are there some features that Meridian has that are really interesting? How is it different? Just like you, we wanted to know, so we got our very best data nerds on the case.
High-traffic events like the Super Bowl can easily break a system. Here are some ways to handle massive influxes of data efficiently, and effectively.
What we uncovered were 8 main takeaways that show how Netflix’s content decisions have helped them become the streaming powerhouse they are today.
We’ve asked the team, and here are some of the tech & trends that Team Pickaxe is most excited about for 2024!
2023 has been a massive year for tech news crossing into mainstream news. Here are 5 tech news stories from 2023 that we’ve been following that could impact our business and yours.
Creating opportunities for subscribers to engage with the platform through Wrapped keeps them invested, and it helps make Spotify “sticky.”
Over the last year, the Twitter (X?) Ads API and Basic APIs changed their permissions and access rules. Now that the dust has settled and we’ve had time to process the updates, here’s what happened and what your options are for getting your data
We’re Pulling Back The Veil On Healthcare Pricing to understand why pricing can be so different across different Healthcare providers.
What is the future of the streaming biz? A quick recap of a recent discussion on the outlook for SVOD and AVOD businesses.
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