A major media brand needed a way to get even smarter about how they target and deliver messaging. They wanted a way to simplify complicated choices about what content to send, particularly when there are competing possibilities for limited messaging inventory, paired with a desire to cap messaging to a specific weekly rate.

Pickaxe designed and implemented a system that combined offline data warehouse via Snowflake with a canvas architecture in Braze that supported a massive reduction in the effort it takes the marketing team to deliver highly targeted and personalized messages.