Pickaxe was selected to help oversee a massive modernization project for a large and complex data warehouse that included paid media, marketing, and sales data for many different brands.

As part of this Pickaxe is overseeing the creation of new ETL pipelines, improved data views and schemas, and much more.

Pickaxe’s unique experience with understanding how marketing really works, and how marketers need to use the data, allows us to make impactful and meaningful changes, all without interrupting the current workflows and systems.