Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
If you’ve suffered Data Mistrust or even just Data Fatigue, you are not alone. You may have all the data you could possibly want, but it’s not universally trusted or understood. Let us talk through how to go about fixing your data – not band aids, but real fixes – so you can truly trust your data.