Sascha Golden, Author at Pickaxe Foundry AI

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Resources & Case Studies

Articles

How to Choose AI That Reflects Your Values

As AI adoption has ramped up, the uses of AI have moved from theory to practice. That means we’re now coming face to face with the reality of AI, and its ethical implications.

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Don’t DOGE It Up—The Importance of Keeping Business Context Alongside Data

DOGE claimed that it had found evidence of fraud on a massive scale—tens of millions of people over 100 years old were receiving social security benefits… With a little extra digging, it was revealed that only 89,000 people over the age of 99 are receiving payments based on earnings.

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Hate Google AI overviews? Add “F*CK” To Your Queries

For the rest of us, who think of Google Search as a tool that should return helpful answers, the AI overviews are annoying at best and infuriating at worst.

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AI Hall Of Shame: The One Where ChatGPT Made Up Fake Lawsuits

It’s a great example of some missteps that happen all the time when adopting AI. If we could go back in time and play puppeteer, here are some things we’d change about this law firm’s approach.

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Case Studies

Launching a new direct-to-consumer streaming service for YES Network

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Customer Marketing Preference Center for major media company.

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Launching Britbox and expanding to multiple international markets.

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Spartan reduced CPA by over 50% by implementing CAPI.

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Kaiser Permanente’s negotiated prices are up to 500% lower than United Healthcare’s – Here’s What We Found.

We’re Pulling Back The Veil On Healthcare Pricing to understand why pricing can be so different across different Healthcare providers.

Cutting Through the Streaming Noise: Insights from the SVOD & AVOD Industry Outlook Q&A

What is the future of the streaming biz? A quick recap of a recent discussion on the outlook for SVOD and AVOD businesses.

Our key services

AI & Data Technology Systems

Marketing Transformation

CX, CRM, CDP, and Data Warehouse

Strategy, Advisory, Product Design & Technology Support

Our AI Products

AI Assistant

MIX Marketing Mix Modeling

Smart Dashboards

Powerful Query

Articles

How to Choose AI That Reflects Your Values

Don’t DOGE It Up—The Importance of Keeping Business Context Alongside Data

Hate Google AI overviews? Add “F*CK” To Your Queries

AI Hall Of Shame: The One Where ChatGPT Made Up Fake Lawsuits

Case Studies

Launching a new direct-to-consumer streaming service for YES Network

Customer Marketing Preference Center for major media company.

Launching Britbox and expanding to multiple international markets.

Spartan reduced CPA by over 50% by implementing CAPI.

Kaiser Permanente’s negotiated prices are up to 500% lower than United Healthcare’s – Here’s What We Found.

Cutting Through the Streaming Noise: Insights from the SVOD & AVOD Industry Outlook Q&A

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Case Studies

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