The Super Bowl and You: What to do with all that new data?
High-traffic events like the Super Bowl can easily break a system. Here are some ways to handle massive influxes of data efficiently, and effectively.
Marketing Mix Modeling and You: Understanding MMM
Marketing Mix Modeling (MMM) is a holistic analysis technique that shows a bigger picture of how marketing strategies are actually performing.
8 Takeaways from Netflix’s “What We Watched”
What we uncovered were 8 main takeaways that show how Netflix’s content decisions have helped them become the streaming powerhouse they are today.
What Team Pickaxe is excited about for 2024
We’ve asked the team, and here are some of the tech & trends that Team Pickaxe is most excited about for 2024!
From AI to APIs, here are our top 5 tech stories from 2023
2023 has been a massive year for tech news crossing into mainstream news. Here are 5 tech news stories from 2023 that we’ve been following that could impact our business and yours.
Spotify Wrapped tells us a lot about ourselves – here’s why we all love it
Creating opportunities for subscribers to engage with the platform through Wrapped keeps them invested, and it helps make Spotify “sticky.”
Digging into August & September
Our (almost) award winning world tour. Also Twitter, or uh… X. The Team Pickaxe update is here. We’ve been sending smart people to preach the gospel of data governance and schemas, scored nominations for awards, tried to decipher Twitter’s identity crisis, and been around the world on the Pickaxe World Tour ’23. But no matter […]
What the !$%!^# is going on with the Twitter (X) APIs?!
Over the last year, the Twitter (X?) Ads API and Basic APIs changed their permissions and access rules. Now that the dust has settled and we’ve had time to process the updates, here’s what happened and what your options are for getting your data
A Defense Of Analytics Tools: Why that tool you hate using might not be so bad
Nobody likes their tools. We’ve heard complaints about CRM platforms, analytics tools, project management tools, billing systems – anything that people have to use on a regular basis.
Digging Into July with Pickaxe
Join us for Pickaxe’s action-packed July.