Are you missing the diamonds in your data? Here’s how we find them.

Sometimes, there are diamonds in the rough – good performers, or successful initiatives, that do well enough to be worth noticing, but aren’t massive anomalies that would really stand out on a graph.

It’s a Hot Data Summer with Pickaxe

It’s been a busy few weeks for Team Pickaxe. Keep reading for insights from Cannes, the Snowflake Summit, Netflix’s latest dump, our new team members, what we’re reading this month, and more. The Wrath of Cannes  At the Cannes Lions, advertising’s biggest event, everyone was annoyed by AI and the eyerolly hype cycles (more on […]

Swap data fatigue for data invigoration – 5 ground rules for getting back on your feet

If data fatigue sets in there’ll be uncomfortable ripples across the business. Relevant teams and departments stop finding any joy in their work and the C-suite will turn round and start asking: “How is all this data actually helping us improve your business?”

Netflix Data Deep Dive 2: Electric Boogaloo

The biggest takeaway from the second half of the year – movies play a much bigger role in Netflix viewing than the first report showed.

Your culture doesn’t actually matter, unless you make it public.

“…have the balls to be vulnerable…”

In-or-Out: Should you bring your agency in-house?

Moving in-house may in fact be the right decision – but instead of only thinking about cost on paper, here are some questions to ask:

Just so typically May with Pickaxe

This month we’re defending the Modern Data Stack and announcing our summer conference schedule.

Let’s give the Modern Data Stack a Chance

The ubiquity of the term might make it seem like MDS has become a buzzword rather than a salient concept, which could be an indication that the Modern Data Stack is dying.

March Madness with Pickaxe

This month we’ve been hitting the conference circuit, and deep diving into Meridian, Google’s new MMM tool. Plus, we’ve got an exciting new development in our partnership with Braze. Let’s get into it!

Here’s what we think about Google’s Meridian

What is Meridian? Is it actually new? Are there some features that Meridian has that are really interesting? How is it different? Just like you, we wanted to know, so we got our very best data nerds on the case.