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Entropy comes for us all. Your tools are no exception. Here’s what to do about it.
To stay functional, a stack needs to be maintained, supported, and grown in a way that serves the people using it.
Gamification experts reveal how to level up your fan engagement – and supercharge brand loyalty and growth
You need to create experiences that feel genuine and encourage excitement around fans’ favorite teams and players.
Nums of Steel: Why You Need a Personal Trainer for Your Data, and How to Start
If you’ve got a baseline level of fitness for your data, you’re better able to handle challenges when they arise.
Are you missing the diamonds in your data? Here’s how we find them.
Sometimes, there are diamonds in the rough – good performers, or successful initiatives, that do well enough to be worth noticing, but aren’t massive anomalies that would really stand out on a graph.
It’s a Hot Data Summer with Pickaxe
It’s been a busy few weeks for Team Pickaxe. Keep reading for insights from Cannes, the Snowflake Summit, Netflix’s latest dump, our new team members,
Swap data fatigue for data invigoration – 5 ground rules for getting back on your feet
If data fatigue sets in there’ll be uncomfortable ripples across the business. Relevant teams and departments stop finding any joy in their work and the C-suite will turn round and start asking: “How is all this data actually helping us improve your business?”