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Netflix Data Deep Dive 2: Electric Boogaloo
The biggest takeaway from the second half of the year – movies play a much bigger role in Netflix viewing than the first report showed.

Your culture doesn’t actually matter, unless you make it public.
“…have the balls to be vulnerable…”

In-or-Out: Should you bring your agency in-house?
Moving in-house may in fact be the right decision – but instead of only thinking about cost on paper, here are some questions to ask:

Just so typically May with Pickaxe
This month we’re defending the Modern Data Stack and announcing our summer conference schedule.

Let’s give the Modern Data Stack a Chance
The ubiquity of the term might make it seem like MDS has become a buzzword rather than a salient concept, which could be an indication that the Modern Data Stack is dying.

March Madness with Pickaxe
This month we’ve been hitting the conference circuit, and deep diving into Meridian, Google’s new MMM tool. Plus, we’ve got an exciting new development in our partnership with Braze. Let’s get into it!