The ubiquity of the term might make it seem like MDS has become a buzzword rather than a salient concept, which could be an indication that the Modern Data Stack is dying.
Marketing Mix Modeling (MMM) is a holistic analysis technique that shows a bigger picture of how marketing strategies are actually performing.
We’ve asked the team, and here are some of the tech & trends that Team Pickaxe is most excited about for 2024!
Do you want to target your audience better? Increase your Ad Yield or improve your acquisition? Data Clean Rooms are powering the future of the cookie-less world.
If you’ve suffered Data Mistrust or even just Data Fatigue, you are not alone. You may have all the data you could possibly want, but it’s not universally trusted or understood. Let us talk through how to go about fixing your data – not band aids, but real fixes – so you can truly trust your data.
You’re late to the party, here’s your roadmap on how to catch up.
Getting it right can be technically challenging, requiring good user experience, smart data collection practices, and a well thought out data and martech stack.
If you’re not doing CAPI, you need to.
And if you’re not doing it right, you need to fix it.
We have seen as much as a 50% improvement in CPA/CAC when CAPI is implemented well.
Every ad network wants to claim credit for delivering your customers. Which one should you listen to? Find out how to make it easier.
Over the years we’ve worked with dozens of companies to evaluate, re-instrument, and improve their data analytics and marketing technology platforms, and through all of those experiences we’ve learned some interesting things.
Let us show you how we can help you make the most of your data.
Let us give you a customized walkthrough of all of our platform’s capabilities. Reach out to learn more!