"We're thrilled to be partnering with Pickaxe Foundry to pull together our disparate data sources, gain a deeper understanding of our key metrics, and use this to drive strategic business decisions. Pickaxe Foundry’s business intelligence tool pulls all our key data together in one user-friendly dashboard that is accessible for the whole Marquee TV business. The team has really understood our objectives and worked to customize the tool to our needs," said Marc Kirschner, co-founder of Marquee TV and Head of Product.
Marquee TV partnered with Pickaxe Foundry to integrate their various data sources in order to give one holistic view of their key business metrics and customer data. Pickaxe Foundry’s highly optimized business intelligence tool for direct-to-consumer businesses leverages integrations into the largest ad platforms and behavioral analytics systems such as Google Analytics, billing systems such as Stripe, Apple, Google, and Roku as well integrations into key CRM systems to have a 360 view of customers across all channels and key metrics. Additionally, the Marquee TV team leverages the deep industry knowledge of the direct-to-consumer/SVOD marketplace to help with broader strategy.
“Marquee TV came to us to deliver an analytics solution that could be stood up quickly, and also required a deep understanding of the direct-to-consumer/SVOD space. They didn’t have to explain why customer acquisition costs, lifetime value and churn are important business metrics. Pickaxe already has robust dashboards, 3rd party integrations and AI powered models that understand how to obtain customers at the most effective costs and signals to keep customers engaged and happy. We look forward to continuing to be a part of Marquee TV’s growth story,” said Gabe Fabius, Pickaxe Foundry co-founder.
Known as the established leader in performing arts streaming with a wide variety of partners, including the London Philharmonic Orchestra, New York City Ballet, The Washington Ballet, Signature Theatre, and Houston Grand Opera, Marquee TV uses its world-class expertise to bring tailored solutions to arts organizations’ streaming needs with their Access Digital program. With their partnership with Pickaxe Foundry, Marquee TV is also able to offer arts organizations a comprehensive understanding of their viewers and ticket buyers.
ABOUT MARQUEE TV
Launched in 2018, with offices in New York and London, Marquee TV (www.marquee.tv) is the on-demand streaming platform dedicated to global arts and culture. Serving up a world-class catalogue of originals, plus contemporary and classic masterpieces across dance, opera, music, theatre, and documentaries, Marquee TV has been designed for a growing digital audience of determined culture lovers and the arts-curious right across the globe.
Marquee TV is already available on iOS and Android apps, Apple TV, Android TV, Amazon Fire, Comcast X1, Cox, Roku, and Samsung with regular launches on additional platforms around the world. Premium subscription pricing in the U.S. is $8.99 a month or $89.99 for one year.