December 11, 2023 | Pickaxe Foundry AI

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Marketing Data Experience Business Transformation

Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.

Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.

Data & Martech Systems Optimization

Data & Martech Systems Optimization

Decision Science & Data Engineering

Decision Science & Data Engineering

Attribution & Media Mix Modeling

Attribution & Media Mix Modeling

Strategy & Vision Consulting

Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

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Products

Increase ROI. Improve Efficacy. Grow your customers.

The most advanced tools for modern product, marketing, and analytics teams.

Make your CMO CEO CPO CDO CIO happy.

Pickaxe Query & Visualize

Analyze, Report, & Predict

Pickaxe Query gives you the easiest to use, most advanced tools for analyzing all your data gathered, including your existing data warehouses. Make sense of all of your data with built-in predictions & insights that free your team.

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Pickaxe Mix

Budget, Plan, & Predict

Pickaxe Mix gives you budgeting superpowers. A new approach to Media Mix Modeling that will not only analyze all your channels & tactics, but can also predict the future - letting you run budget scenarios to deliver the highest ROI.

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Resources & Case Studies

Articles

Your Pickaxe Wrapped Is Here

Our team has collected a series of tips, best practices, and insights we’ve learned this past year

We also had a huge 2024, and there’s a lot to be proud of!

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FutureWeek AIMM Recap: Is AI progress disappointing?

Now is the time to shift from thinking about all the big dramatic things that it could someday be capable of, to thinking about the ways it could concretely help us during our day to day work.

Read More »

Fake It, So You Can Make It: Using Synthetic Data To Fill In The Gaps

Synthetic data is, in theory, a useful way to fill in the gaps and get an understanding of trends and patterns when the picture is incomplete.

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Case Studies

Launch of DTC offer for YES Network

When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.

Read More »

Spartan reduced CPA by over 50% by implementing CAPI.

Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.

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Nexstar CDP Development, Event Data Schema, & Implementation

Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.

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From AI to APIs, here are our top 5 tech stories from 2023

2023 has been a massive year for tech news crossing into mainstream news. Here are 5 tech news stories from 2023 that we’ve been following that could impact our business and yours.

Marketing Data Experience Business Transformation

Decision Science & Data Engineering

Decision Science & Data Engineering

Attribution & Media Mix Modeling

Attribution & Media Mix Modeling

Strategy & Vision Consulting

Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

Increase ROI. Improve Efficacy. Grow your customers.

The most advanced tools for modern product, marketing, and analytics teams.

Make your CMO CEO CPO CDO CIO happy.

Pickaxe Query & Visualize

Analyze, Report, & Predict

Pickaxe Query gives you the easiest to use, most advanced tools for analyzing all your data gathered, including your existing data warehouses. Make sense of all of your data with built-in predictions & insights that free your team.

Pickaxe Mix

Budget, Plan, & Predict

Pickaxe Mix gives you budgeting superpowers. A new approach to Media Mix Modeling that will not only analyze all your channels & tactics, but can also predict the future - letting you run budget scenarios to deliver the highest ROI.

Articles

Your Pickaxe Wrapped Is Here

FutureWeek AIMM Recap: Is AI progress disappointing?

Fake It, So You Can Make It: Using Synthetic Data To Fill In The Gaps

Case Studies

Launch of DTC offer for YES Network

Spartan reduced CPA by over 50% by implementing CAPI.

Nexstar CDP Development, Event Data Schema, & Implementation

Day: December 11, 2023

From AI to APIs, here are our top 5 tech stories from 2023

Product

The most powerful query, visualization, analysis, and insights tool.

Consulting & Professional Services

About Us

Copyright 2020 Pickaxe Foundry, LLC

Marketing Data Experience Business Transformation

Decision Science & Data Engineering

Decision Science & Data Engineering

Attribution & Media Mix Modeling

Attribution & Media Mix Modeling

Strategy & Vision Consulting

Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

Increase ROI. Improve Efficacy. Grow your customers.

The most advanced tools for modern product, marketing, and analytics teams.

Make your CMO CEO CPO CDO CIO happy.

Pickaxe Query & Visualize

Analyze, Report, & Predict

Pickaxe Query gives you the easiest to use, most advanced tools for analyzing all your data gathered, including your existing data warehouses. Make sense of all of your data with built-in predictions & insights that free your team.

Pickaxe Mix

Budget, Plan, & Predict

Pickaxe Mix gives you budgeting superpowers. A new approach to Media Mix Modeling that will not only analyze all your channels & tactics, but can also predict the future - letting you run budget scenarios to deliver the highest ROI.

Articles

Case Studies

Day: December 11, 2023

Product

The most powerful query, visualization, analysis, and insights tool.

About Us

Copyright 2020 Pickaxe Foundry, LLC

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