December 11, 2023 | Pickaxe Foundry AI

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Data & Martech Systems Optimization

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Decision Science & Data Engineering

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Attribution & Media Mix Modeling

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Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

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The most advanced tools for modern product, marketing, and analytics teams.

Make your CMO CEO CPO CDO CIO happy.

Pickaxe Query & Visualize

Analyze, Report, & Predict

Pickaxe Query gives you the easiest to use, most advanced tools for analyzing all your data gathered, including your existing data warehouses. Make sense of all of your data with built-in predictions & insights that free your team.

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Pickaxe Mix

Budget, Plan, & Predict

Pickaxe Mix gives you budgeting superpowers. A new approach to Media Mix Modeling that will not only analyze all your channels & tactics, but can also predict the future - letting you run budget scenarios to deliver the highest ROI.

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Articles

What the heck is agentic AI, and how can it make your life better?

To sum it up briefly: agentic AI systems are trained on specialized data sets, and capable of independently solving multistep problems in service of a particular goal.

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Moving the Chains: The Evolution of American College Sports

The NCAA isn’t done evolving – it’s expected that there will be even more shifts in compensation models, and that NIL laws will continue to broaden. This means there are a lot of new opportunities for brands and other companies to find entry into college sports.

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Handling Hostile Stakeholders: On being brave enough to show your work before it’s done (even to work frenemies)

How do you share partially finished work, and be vulnerable with other departments about your progress? How can sharing your process build confidence, rather than undermine it?

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Case Studies

Launch of DTC offer for YES Network

When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.

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Spartan reduced CPA by over 50% by implementing CAPI.

Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.

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Nexstar CDP Development, Event Data Schema, & Implementation

Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.

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From AI to APIs, here are our top 5 tech stories from 2023

2023 has been a massive year for tech news crossing into mainstream news. Here are 5 tech news stories from 2023 that we’ve been following that could impact our business and yours.

Marketing Data Experience Business Transformation

Decision Science & Data Engineering

Decision Science & Data Engineering

Attribution & Media Mix Modeling

Attribution & Media Mix Modeling

Strategy & Vision Consulting

Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

Increase ROI. Improve Efficacy. Grow your customers.

The most advanced tools for modern product, marketing, and analytics teams.

Make your CMO CEO CPO CDO CIO happy.

Pickaxe Query & Visualize

Analyze, Report, & Predict

Pickaxe Query gives you the easiest to use, most advanced tools for analyzing all your data gathered, including your existing data warehouses. Make sense of all of your data with built-in predictions & insights that free your team.

Pickaxe Mix

Budget, Plan, & Predict

Pickaxe Mix gives you budgeting superpowers. A new approach to Media Mix Modeling that will not only analyze all your channels & tactics, but can also predict the future - letting you run budget scenarios to deliver the highest ROI.

Articles

What the heck is agentic AI, and how can it make your life better?

Moving the Chains: The Evolution of American College Sports

Handling Hostile Stakeholders: On being brave enough to show your work before it’s done (even to work frenemies)

Case Studies

Launch of DTC offer for YES Network

Spartan reduced CPA by over 50% by implementing CAPI.

Nexstar CDP Development, Event Data Schema, & Implementation

Day: December 11, 2023

From AI to APIs, here are our top 5 tech stories from 2023

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The most powerful query, visualization, analysis, and insights tool.

Consulting & Professional Services

About Us

Copyright 2020 Pickaxe Foundry, LLC

Marketing Data Experience Business Transformation

Decision Science & Data Engineering

Decision Science & Data Engineering

Attribution & Media Mix Modeling

Attribution & Media Mix Modeling

Strategy & Vision Consulting

Strategy & Vision Consulting

Product Design & Development

Product Design & Development

Fractional Marketing & Data Analysts

Fractional Marketing & Data Analysts

Product Launch Support

Product Launch Support

Increase ROI. Improve Efficacy. Grow your customers.

The most advanced tools for modern product, marketing, and analytics teams.

Make your CMO CEO CPO CDO CIO happy.

Pickaxe Query & Visualize

Analyze, Report, & Predict

Pickaxe Query gives you the easiest to use, most advanced tools for analyzing all your data gathered, including your existing data warehouses. Make sense of all of your data with built-in predictions & insights that free your team.

Pickaxe Mix

Budget, Plan, & Predict

Pickaxe Mix gives you budgeting superpowers. A new approach to Media Mix Modeling that will not only analyze all your channels & tactics, but can also predict the future - letting you run budget scenarios to deliver the highest ROI.

Articles

Case Studies

Day: December 11, 2023

Product

The most powerful query, visualization, analysis, and insights tool.

About Us

Copyright 2020 Pickaxe Foundry, LLC

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