Marketing Mix Modeling and You: Understanding MMM
Marketing Mix Modeling (MMM) is a holistic analysis technique that shows a bigger picture of how marketing strategies are actually performing.
Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.
Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.
You need to create experiences that feel genuine and encourage excitement around fans’ favorite teams and players.
If you’ve got a baseline level of fitness for your data, you’re better able to handle challenges when they arise.
Sometimes, there are diamonds in the rough – good performers, or successful initiatives, that do well enough to be worth noticing, but aren’t massive anomalies that would really stand out on a graph.
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Marketing Mix Modeling (MMM) is a holistic analysis technique that shows a bigger picture of how marketing strategies are actually performing.
Let us show you how we can help you make the most of your data.
Let us give you a customized walkthrough of all of our platform’s capabilities. Reach out to learn more!