Fake It, So You Can Make It: Using Synthetic Data To Fill In The Gaps
Synthetic data is, in theory, a useful way to fill in the gaps and get an understanding of trends and patterns when the picture is incomplete.
Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.
Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.
Synthetic data is, in theory, a useful way to fill in the gaps and get an understanding of trends and patterns when the picture is incomplete.
To stay functional, a stack needs to be maintained, supported, and grown in a way that serves the people using it.
You need to create experiences that feel genuine and encourage excitement around fans’ favorite teams and players.
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Job Summary:
We are seeking a skilled, talented, and (pleasant to work with) Program Manager with a strong experience with digital transformation. In this role, you will lead and manage client-facing initiatives to ensure that they deliver on scope, time, budget and quality expectations, from inception, through discovery, development, launch, and into business as usual. You will manage client cross-functional teams, third party vendors, and Pickaxe internal teams to help deliver solutions to critical issues.
Key Responsibilities:
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Requirements:
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