How to Choose AI That Reflects Your Values
As AI adoption has ramped up, the uses of AI have moved from theory to practice. That means we’re now coming face to face with the reality of AI, and its ethical implications.
Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.
Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.
As AI adoption has ramped up, the uses of AI have moved from theory to practice. That means we’re now coming face to face with the reality of AI, and its ethical implications.
DOGE claimed that it had found evidence of fraud on a massive scale—tens of millions of people over 100 years old were receiving social security benefits… With a little extra digging, it was revealed that only 89,000 people over the age of 99 are receiving payments based on earnings.
For the rest of us, who think of Google Search as a tool that should return helpful answers, the AI overviews are annoying at best and infuriating at worst.
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Pickaxe
Pickaxe is looking for a talented marketing analyst who enjoys meeting users, loves data and has a practical business sense about why our users value it. This role will work closely with data scientists, developers, designers, and other teammates to drive the product roadmap for our specialized set of solutions for marketers including Paid Media reporting dashboards and data pipeline, and MIX our MMM (Mix Media Modeling) product.
As the Lead Marketing analysts you’ll work closely with your external customers to understand their pain points and business objectives and ensure both are captured in our software and service offerings.
More specifically you will:
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Essentials:
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Specializations:
Experience in business analytics; you’ve reported on and evaluated at least one of these: site performance, marketing campaigns, programmatic media platforms, optimization tests, CRM, and social analytics
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Bonus skills
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This job is primarily remote. Some travel to New York, LA, SF, and London may be required.
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