Gamification experts reveal how to level up your fan engagement – and supercharge brand loyalty and growth
You need to create experiences that feel genuine and encourage excitement around fans’ favorite teams and players.
Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.
Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.
You need to create experiences that feel genuine and encourage excitement around fans’ favorite teams and players.
If you’ve got a baseline level of fitness for your data, you’re better able to handle challenges when they arise.
Sometimes, there are diamonds in the rough – good performers, or successful initiatives, that do well enough to be worth noticing, but aren’t massive anomalies that would really stand out on a graph.
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
You need to create experiences that feel genuine and encourage excitement around fans’ favorite teams and players.
Sometimes, there are diamonds in the rough – good performers, or successful initiatives, that do well enough to be worth noticing, but aren’t massive anomalies that would really stand out on a graph.
The biggest takeaway from the second half of the year – movies play a much bigger role in Netflix viewing than the first report showed.
What is Meridian? Is it actually new? Are there some features that Meridian has that are really interesting? How is it different? Just like you, we wanted to know, so we got our very best data nerds on the case.
High-traffic events like the Super Bowl can easily break a system. Here are some ways to handle massive influxes of data efficiently, and effectively.
What we uncovered were 8 main takeaways that show how Netflix’s content decisions have helped them become the streaming powerhouse they are today.
We’ve asked the team, and here are some of the tech & trends that Team Pickaxe is most excited about for 2024!
2023 has been a massive year for tech news crossing into mainstream news. Here are 5 tech news stories from 2023 that we’ve been following that could impact our business and yours.
Creating opportunities for subscribers to engage with the platform through Wrapped keeps them invested, and it helps make Spotify “sticky.”
Over the last year, the Twitter (X?) Ads API and Basic APIs changed their permissions and access rules. Now that the dust has settled and we’ve had time to process the updates, here’s what happened and what your options are for getting your data
Let us show you how we can help you make the most of your data.
Let us give you a customized walkthrough of all of our platform’s capabilities. Reach out to learn more!