Gamification experts reveal how to level up your fan engagement – and supercharge brand loyalty and growth
You need to create experiences that feel genuine and encourage excitement around fans’ favorite teams and players.
Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.
Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.
You need to create experiences that feel genuine and encourage excitement around fans’ favorite teams and players.
If you’ve got a baseline level of fitness for your data, you’re better able to handle challenges when they arise.
Sometimes, there are diamonds in the rough – good performers, or successful initiatives, that do well enough to be worth noticing, but aren’t massive anomalies that would really stand out on a graph.
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Pickaxe is looking for multiple talented product managers who enjoy meeting users, love data and have a practical business sense about why our users value it, and can work closely with developers, designers, and other teammates to drive the product roadmap.
Pickaxe is an insights platform; we connect to our customers existing data, partners and tools, we analyze the data via proprietary machine learning and statistical analysis systems and provide our customers with real time insights that help them understand the so what and now what about their business.
As a Product Manager on the team you’ll work with customers and creative developers throughout the full product lifecycle from identifying gaps/opportunities, gathering requirements, packaging and positioning features, and executing on delivery, launch, and adoption. More specifically you will:
– Work closely with our customers over time to understand their pain points, help translate those needs into requirements for features and benefits we can deliver.
– Identify key opportunities in the market space for the product that are currently underserved
– Work with developers to scope, size, and prioritize the roadmap and backlog
-Assist QA with making sure what we show our clients is impeccably accurate and easily understandable
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This job is primarily remote. Some travel to New York, LA, SF, and London may be required.
Let us show you how we can help you make the most of your data.
Let us give you a customized walkthrough of all of our platform’s capabilities. Reach out to learn more!