Marketing Transformation Services | Pickaxe Foundry AI

Services
Our key services
AI & Data Technology Systems

AI & LLMs

Technology Assessment & Gap Analysis

Future State Strategy Development

Data Architecture & Engineering

CDP and CX Development & Integration

Data Clean Rooms

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Marketing Transformation

Marketing Mix Modeling

Data Engineering & Visualization

Marketing Analysis

Agency Evaluation & Audit

CDP & CX Systems Integration

Data Clean Rooms

Product Design

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CX, CRM, CDP, and Data Warehouse

Data Schema Creation & Audit

Event Streaming

Systems Integration

Data Excellence & Privacy Compliance

Reverse ETL

Data Modeling

Machine Learning

Automation

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Strategy, Advisory, Product Design & Technology Support

Vision & Roadmap

Exec Support

Strategic Planning

Emerging Markets & New Technology

Launch Program Management

Project Management

Product Design, UI & UX

A/B Testing & Optimization

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Products
Our AI Products

AI Assistant

Make all your data Agentic.

Ask anything and the assistant can look across all your data to get the answer you need.

And it keeps track of your prior conversations, so it can always give you the right context.

The Assistant tells you what you need before you even ask.

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MIX Marketing Mix Modeling

Multiple AI Models

Tactics + Channels

Predictive Playgrounds and Future Budget Planning

Multiple Scenarios

Multi-Target Analysis

Support for Business Features such as Metering, Tentpole Events, and more.

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Smart Dashboards

Don't hate your dashboards anymore.

AI Insights automatically generated for all your data.

Easy enough for a CEO, powerful enough for a data scientist.

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Powerful Query

Simplify queries.

No SQL, no need to understand field names or database structure, just ask for what you want.

Automated AI generated analysis and insights with every query.

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Resources & Case Studies

Articles

How to Choose AI That Reflects Your Values

As AI adoption has ramped up, the uses of AI have moved from theory to practice. That means we’re now coming face to face with the reality of AI, and its ethical implications.

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Don’t DOGE It Up—The Importance of Keeping Business Context Alongside Data

DOGE claimed that it had found evidence of fraud on a massive scale—tens of millions of people over 100 years old were receiving social security benefits… With a little extra digging, it was revealed that only 89,000 people over the age of 99 are receiving payments based on earnings.

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Hate Google AI overviews? Add “F*CK” To Your Queries

For the rest of us, who think of Google Search as a tool that should return helpful answers, the AI overviews are annoying at best and infuriating at worst.

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AI Hall Of Shame: The One Where ChatGPT Made Up Fake Lawsuits

It’s a great example of some missteps that happen all the time when adopting AI. If we could go back in time and play puppeteer, here are some things we’d change about this law firm’s approach.

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Case Studies

Launch of DTC offer for YES Network

When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.

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Spartan reduced CPA by over 50% by implementing CAPI.

Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.

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Nexstar CDP Development, Event Data Schema, & Implementation

Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.

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Britbox Launch and International Expansion

Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.

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