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Marketing Mix Modeling and You: Understanding MMM

Marketing Mix Modeling (MMM) is a holistic analysis technique that shows a bigger picture of how marketing strategies are actually performing.

8 Takeaways from Netflix’s “What We Watched”

What we uncovered were 8 main takeaways that show how Netflix’s content decisions have helped them become the streaming powerhouse they are today.

What Team Pickaxe is excited about for 2024

We’ve asked the team, and here are some of the tech & trends that Team Pickaxe is most excited about for 2024!

From AI to APIs, here are our top 5 tech stories from 2023

2023 has been a massive year for tech news crossing into mainstream news. Here are 5 tech news stories from 2023 that we've been following that could impact our business and yours.

Spotify Wrapped tells us a lot about ourselves – here’s why we all love it

Creating opportunities for subscribers to engage with the platform through Wrapped keeps them invested, and it helps make Spotify "sticky."

Digging into August & September

Our (almost) award winning world tour. Also Twitter, or uh… X. The Team Pickaxe update is here. We’ve been sending smart people to preach the gospel of data governance and schemas, scored nominations for awards, tried to decipher Twitter’s identity crisis, and been around the…

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