Are your benchmarks accurate?
When you’re trying to measure your information against competitor data, forecasts, and budgets, accurate benchmarks are crucial for making informed and effective choices.
Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.
Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.
Now is the time to shift from thinking about all the big dramatic things that it could someday be capable of, to thinking about the ways it could concretely help us during our day to day work.
Synthetic data is, in theory, a useful way to fill in the gaps and get an understanding of trends and patterns when the picture is incomplete.
To stay functional, a stack needs to be maintained, supported, and grown in a way that serves the people using it.
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
When you’re trying to measure your information against competitor data, forecasts, and budgets, accurate benchmarks are crucial for making informed and effective choices.
Let us show you how we can help you make the most of your data.
Let us give you a customized walkthrough of all of our platform’s capabilities. Reach out to learn more!