March Madness with Pickaxe

This month we’ve been hitting the conference circuit, and deep diving into Meridian, Google’s new MMM tool. Plus, we’ve got an exciting new development in our partnership with Braze. Let’s get into it!
Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.
Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.
It’s a great example of some missteps that happen all the time when adopting AI. If we could go back in time and play puppeteer, here are some things we’d change about this law firm’s approach.
As AI takes on increasingly important jobs, mishaps have the potential to be more than just embarrassing – they can be catastrophic.
So what can you do to make sure your AI doesn’t embarrass you (or worse)?
Generally speaking, we’re more focused on doing our work than talking about it, and so our victories sometimes slip through the cracks.
But last year, we won or were finalists for not one, not two, but three awards, all celebrating work we’re proud of.
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
This month we’ve been hitting the conference circuit, and deep diving into Meridian, Google’s new MMM tool. Plus, we’ve got an exciting new development in our partnership with Braze. Let’s get into it!
Let us show you how we can help you make the most of your data.
Let us give you a customized walkthrough of all of our platform’s capabilities. Reach out to learn more!