New York, New York – April 1st, 2024:

Pickaxe, the digital transformation services company and business intelligence platform, announced today the launch of Picky the Pickaxe Pickle, a brand new mascot designed to help guide Pickaxe’s customers through even the most fermented data dilemmas.

In a world where data can sometimes be a tough nut to crunch, Pickaxe is spicing things up with a refreshing approach – Picky the Pickaxe Pickle. Picky the Pickaxe Pickle is a ground breaking alliterative only mascot, and was harvested from a unified data vision seed. He will be present on the Pickaxe platform, as well as across all marketing materials, to bring a greater understanding of digital transformation and business intelligence to Pickaxe customers and partners.

Joshua Dern, CEO & Co-Founder states: “Executives leverage a delicate balance of data-driven analytics and gut instinct to navigate the terrain of monumental decisions with far-reaching ramifications. Our current repertoire of insights equips executives with the requisite ammunition to orchestrate judicious maneuvers. The strategic addition of Picky injects an elusive yet potent element, a quintessential X-factor if you will, to the Pickaxe brand while still staying true to our ethos.”

Andrew Grosso, CPO & Co-Founder states: “Look I love pickles but I am opposed to Picky. I don’t think we need to anthropomorphize our dedication to delivering insights to our customers. Also his abs really intimidate me.”

Picky will make his presence known across the Pickaxe data platform, providing data insights and adding personality to client presentations. With the markings of a true dillitant, he’s sure to be a big dill.

About Pickaxe 

Founded in 2016, Pickaxe is at the forefront of empowering business leaders across various sectors, including marketing, product, content, engineering, and analytics, to pave the way for the future and tackle their most challenging issues. With a comprehensive suite of digital transformation services and business intelligence products, Pickaxe specializes in strategy formulation, data and marketing technology (martech) systems integration, systems optimization, bespoke systems development, innovative product design and development, along with advanced data engineering and data science solutions. Pickaxe clients are some of the largest media, entertainment and ecommerce companies in the world.

Pickaxe is the home of the Pickaxe Query & Insights – a cutting-edge tool designed to redefine the way marketers, product leaders, and executives approach query, visualization, analysis, and insights. Pickaxe has recently introduced ‘MIX‘, a novel approach to Marketing Mix Modeling. MIX not only analyzes the effectiveness of all marketing channels and tactics but also possesses the unique capability to forecast future trends, setting a new benchmark in strategic planning and decision-making.