Increase ROI. Improve Efficacy. Grow your customers.
The most advanced tools for modern product, marketing, and analytics teams.
Pickaxe Query & Visualize
Analyze, Report, & Predict
Pickaxe Query gives you the easiest to use, most advanced tools for analyzing all your data gathered, including your existing data warehouses. Make sense of all of your data with built-in predictions & insights that free your team.
Pickaxe Mix gives you budgeting superpowers. A new approach to Media Mix Modeling that will not only analyze all your channels & tactics, but can also predict the future - letting you run budget scenarios to deliver the highest ROI.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.