The ubiquity of the term might make it seem like MDS has become a buzzword rather than a salient concept, which could be an indication that the Modern Data Stack is dying.

Marketing Mix Modeling (MMM) is a holistic analysis technique that shows a bigger picture of how marketing strategies are actually performing.

If you’re not doing CAPI, you need to.

And if you’re not doing it right, you need to fix it.

We have seen as much as a 50% improvement in CPA/CAC when CAPI is implemented well.

Every ad network wants to claim credit for delivering your customers. Which one should you listen to? Find out how to make it easier.

Over the years we’ve worked with dozens of companies to evaluate, re-instrument, and improve their data analytics and marketing technology platforms, and through all of those experiences we’ve learned some interesting things.