A Compendium of Stupendous Amazing Things.
Gamification experts reveal how to level up your fan engagement – and supercharge brand loyalty and growth
You need to create experiences that feel genuine and encourage excitement around fans’ favorite teams and players.
Nums of Steel: Why You Need a Personal Trainer for Your Data, and How to Start
If you’ve got a baseline level of fitness for your data, you’re better able to handle challenges when they arise.
Are you missing the diamonds in your data? Here’s how we find them.
Sometimes, there are diamonds in the rough - good performers, or successful initiatives, that do well enough to be worth noticing, but aren’t massive anomalies that would really stand out on a graph.
It’s a Hot Data Summer with Pickaxe
It’s been a busy few weeks for Team Pickaxe. Keep reading for insights from Cannes, the Snowflake Summit, Netflix’s latest dump, our new team members, what we’re reading this month, and more. The Wrath of Cannes At the Cannes Lions, advertising’s biggest event, everyone was…
Swap data fatigue for data invigoration – 5 ground rules for getting back on your feet
If data fatigue sets in there’ll be uncomfortable ripples across the business. Relevant teams and departments stop finding any joy in their work and the C-suite will turn round and start asking: “How is all this data actually helping us improve your business?”
Netflix Data Deep Dive 2: Electric Boogaloo
The biggest takeaway from the second half of the year - movies play a much bigger role in Netflix viewing than the first report showed.
Case Studies
Launch of DTC offer for YES Network
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Spartan reduced CPA by over 50% by implementing CAPI.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar CDP Development, Event Data Schema, & Implementation
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Britbox Launch and International Expansion
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Increasing Ad Revenue by Improved Reporting
With thousands of advertisers, this Publisher was spending several days each month configuring Google Data Studio to generate campaign-close reporting. Not only were the visualizations lackluster and off brand, but the Publisher was also running into significant INFOSEC concerns granting advertisers access to their data in a secure way.
Customer Marketing Preference Center
The marketing team behind a leading consumer service needed a fast way to test the collection of detailed customer preferences for specific genre interests so that they could do more personalization.