A Compendium of Stupendous Amazing Things.
How We Trained Your AI Agent, Part 2: Reinforcement Learning
To improve, AI agents need feedback on their performance (just like people do). This second phase is where the reinforcement learning begins.
Impossible Reports
Sometimes data pipelines can seem like they’re working, not trigger any alerts, and actually have something massively wrong. This is where we recommend Impossible Reports.
How We Trained Your AI Agent
Your approach to training an AI agent is just as important as your approach to training any new hire. While AI (obviously) learns differently than people do, setting it up for success with a solid foundation is crucial to making it an effective part of…
New Year, Who Dis
We’re diving into trending tech with a crash course on “Agentic AI,” celebrating the evolution of college sports, and sharing our own new year's resolution
What the heck is agentic AI, and how can it make your life better?
To sum it up briefly: agentic AI systems are trained on specialized data sets, and capable of independently solving multistep problems in service of a particular goal.
Moving the Chains: The Evolution of American College Sports
The NCAA isn’t done evolving - it’s expected that there will be even more shifts in compensation models, and that NIL laws will continue to broaden. This means there are a lot of new opportunities for brands and other companies to find entry into college…
Case Studies
Launch of DTC offer for YES Network
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Spartan reduced CPA by over 50% by implementing CAPI.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar CDP Development, Event Data Schema, & Implementation
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Britbox Launch and International Expansion
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Increasing Ad Revenue by Improved Reporting
With thousands of advertisers, this Publisher was spending several days each month configuring Google Data Studio to generate campaign-close reporting. Not only were the visualizations lackluster and off brand, but the Publisher was also running into significant INFOSEC concerns granting advertisers access to their data in a secure way.
Customer Marketing Preference Center
The marketing team behind a leading consumer service needed a fast way to test the collection of detailed customer preferences for specific genre interests so that they could do more personalization.
