A Compendium of Stupendous Amazing Things.
Hall of Shame: Save Yourself From Embarrassing AI
As AI takes on increasingly important jobs, mishaps have the potential to be more than just embarrassing - they can be catastrophic. So what can you do to make sure your AI doesn’t embarrass you (or worse)?
Spring Cleaning the Pickaxe Trophy Shelf
Generally speaking, we’re more focused on doing our work than talking about it, and so our victories sometimes slip through the cracks. But last year, we won or were finalists for not one, not two, but three awards, all celebrating work we’re proud of.
Remember That Time a Chatbot Engaged in Insider Training?
When [the AI] was then instructed to prevent the company's financial decline, it independently concluded that averting an organizational setback was more important than adhering to the rules, and leveraged the insider information to make a trade.
How to AI Without Breaking the Bank
Start by determining your use cases. What does your AI actually need to be able to do? How do you plan to use it on a daily basis, and who is going to be the one pressing the buttons? What do they need to be…
How We Trained Your AI Agent, Part 2: Reinforcement Learning
To improve, AI agents need feedback on their performance (just like people do). This second phase is where the reinforcement learning begins.
Impossible Reports
Sometimes data pipelines can seem like they’re working, not trigger any alerts, and actually have something massively wrong. This is where we recommend Impossible Reports.
Case Studies
Launch of DTC offer for YES Network
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Spartan reduced CPA by over 50% by implementing CAPI.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar CDP Development, Event Data Schema, & Implementation
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Britbox Launch and International Expansion
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Increasing Ad Revenue by Improved Reporting
With thousands of advertisers, this Publisher was spending several days each month configuring Google Data Studio to generate campaign-close reporting. Not only were the visualizations lackluster and off brand, but the Publisher was also running into significant INFOSEC concerns granting advertisers access to their data in a secure way.
Customer Marketing Preference Center
The marketing team behind a leading consumer service needed a fast way to test the collection of detailed customer preferences for specific genre interests so that they could do more personalization.
