A Compendium of Stupendous Amazing Things.
Your Pickaxe Wrapped Is Here
Our team has collected a series of tips, best practices, and insights we’ve learned this past year We also had a huge 2024, and there’s a lot to be proud of!
FutureWeek AIMM Recap: Is AI progress disappointing?
Now is the time to shift from thinking about all the big dramatic things that it could someday be capable of, to thinking about the ways it could concretely help us during our day to day work.
Fake It, So You Can Make It: Using Synthetic Data To Fill In The Gaps
Synthetic data is, in theory, a useful way to fill in the gaps and get an understanding of trends and patterns when the picture is incomplete.
Entropy comes for us all. Your tools are no exception. Here’s what to do about it.
To stay functional, a stack needs to be maintained, supported, and grown in a way that serves the people using it.
Gamification experts reveal how to level up your fan engagement – and supercharge brand loyalty and growth
You need to create experiences that feel genuine and encourage excitement around fans’ favorite teams and players.
Nums of Steel: Why You Need a Personal Trainer for Your Data, and How to Start
If you’ve got a baseline level of fitness for your data, you’re better able to handle challenges when they arise.
Case Studies
Launch of DTC offer for YES Network
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Spartan reduced CPA by over 50% by implementing CAPI.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar CDP Development, Event Data Schema, & Implementation
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Britbox Launch and International Expansion
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Increasing Ad Revenue by Improved Reporting
With thousands of advertisers, this Publisher was spending several days each month configuring Google Data Studio to generate campaign-close reporting. Not only were the visualizations lackluster and off brand, but the Publisher was also running into significant INFOSEC concerns granting advertisers access to their data in a secure way.
Customer Marketing Preference Center
The marketing team behind a leading consumer service needed a fast way to test the collection of detailed customer preferences for specific genre interests so that they could do more personalization.
