Case Study
Customer Marketing Preference Center
The Problem
The marketing team behind a leading consumer service needed a fast way to test the collection of detailed customer preferences for specific genre interests so that they could do more personalization.
So they turned to Pickaxe to help design the interface and well as implement the technology to collect the preferences and integrate with their existing data systems, all while ensuring compliance with Infosec, privacy, and legal requirments.
What We Did
- UI and UX Design
- Development of front-end and back-end software.
- Systems Architecture and support planning for transferring control to internal teams.
- Continuous support and iteration until the tools are fully transferred to internal resources.
The Solution
Pickaxe was able to quickly design a solution that worked within their style guide, would look and feel like it was part of their service, but would sit on its own domain and function as a separate application.
Our middleware maintains the privacy of the user and complies with all of the customer’s INFOSEC requirements, and integrates into their CDP and CRM systems seamlessly.
And it will be easy for their teams to take it over when the time is right.
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