We power
your vision.
(without all the bs)
We deliver real solutions—from Agentic AI to developing data warehouses and migrating CRMs, and even custom data products—all designed by seasoned experts, laser-focused on action.
No bloated teams. No generic playbooks. Just sharp, data-driven execution that drives results for the world’s smartest brands.
We don’t just advise—we partner.
From insight to implementation, we bring the agility and innovation your business needs to move fast and win.
Trust us to do it differently.
Trust us to deliver.
Services
Become Agentic
We create tailor-made AI tools and insights—built for you.
Learn more about our AI & Data Technology Systems services.
Transform Your Marketing
We ensure data that you can trust, with radical new AI powered MMM and insights.
Learn more about our Marketing Transformation services.
Trust Your Data
We help you create the CX stack that’s right for you.
Learn more about our CX, CRM, CDP, and Data Warehouse services.
Create New Products
We help you build better products and get live faster.
Learn more about our Strategy, Advisory, Product Design & Technology Support services.
Outcomes
1 trillion+
Pickaxe handles and analyzes more than 1 trillion events and queries a year across our platforms.
80m+
Across all the streaming services Pickaxe has helped launch and support, more than 80 million people have subscribed.
$2B+
Pickaxe tracks and analyzes over $2 billion in ad spend across our clients.
Selected Clients
Recent Successes
Modernizing a massive marketing data warehouse to support a global, $50B CPG brand and implement new AI opportunities.
Pickaxe was selected to help oversee a massive modernization project for a large and complex data warehouse that included paid media, marketing, and sales data for many different brands.
As part of this Pickaxe is overseeing the creation of new ETL pipelines, improved data views and schemas, and much more.
Pickaxe’s unique experience with understanding how marketing really works, and how marketers need to use the data, allows us to make impactful and meaningful changes, all without interrupting the current workflows and systems.
A new CX brain that includes advanced decision making to determine the next best action and content to send to a customer via omni-channel messaging.
A major media brand needed a way to get even smarter about how they target and deliver messaging. They wanted a way to simplify complicated choices about what content to send, particularly when there are competing possibilities for limited messaging inventory, paired with a desire to cap messaging to a specific weekly rate.
Pickaxe designed and implemented a system that combined offline data warehouse via Snowflake with a canvas architecture in Braze that supported a massive reduction in the effort it takes the marketing team to deliver highly targeted and personalized messages.
Launching a sports subscription service in new markets, and improving ROAS and marketing efficiency.
Lee Enterprises needed a partner to help them launch new direct to consumer services into multiple markets and provide data reporting and analysis. In addition, we were asked to radically improve their marketing efforts with our MIX AI Powered Marketing Mix Modeling tools.
Successfully expanded to new markets, and new products.
Getting better insights and data for major sporting events for a major media company.
To support a major, critical sporting event, we provided custom dashboards and automated analysis to support complex reporting requirements for different teams, departments, and executives.
The team needed realtime insights and reporting combining data from Nielsen along with internal streaming and distributed streaming numbers. Our solution allowed all teams to easily get the data they needed by day, game number, and more.
Building a better media planning, buying, and finance workflow for a major media brand.
We were asked to help a world leader in media radically improve their entire process for media planning, media buying, and finance related to their marketing efforts.
After evaluating their workflow, we found many ways to improve efficiency, eliminating the reliance on multiple spreadsheets that were difficult to maintain, and creating effective interfaces and systems design that allowed planning, buying, and finance all to work seamlessly and with great efficiency.
The result? Better than 50% savings in time and effort to create and execute media plans.
Things we've been thinking about.
How to Choose AI That Reflects Your Values
As AI adoption has ramped up, the uses of AI have moved from theory to practice. That means we’re now coming face to face with the reality of AI, and its ethical implications.