Your Pickaxe Wrapped Is Here
Our team has collected a series of tips, best practices, and insights we’ve learned this past year
We also had a huge 2024, and there’s a lot to be proud of!
Our services include everything from optimizing your marketing technology and data stacks to launch planning & program management for your critical new business launches.
Or if you need help building custom data models or developing data warehouses and ETL systems, we can help you make better products and faster decisions.
Our team has collected a series of tips, best practices, and insights we’ve learned this past year
We also had a huge 2024, and there’s a lot to be proud of!
Now is the time to shift from thinking about all the big dramatic things that it could someday be capable of, to thinking about the ways it could concretely help us during our day to day work.
Synthetic data is, in theory, a useful way to fill in the gaps and get an understanding of trends and patterns when the picture is incomplete.
When the Yankees Entertainment Network wanted to launch a new DTC offer, they turned to Pickaxe to help.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Nexstar needed a better way to understand user behavior, ad anomalies, and advertising performance across the hundreds of federated stations and websites that they operate from a mix of technology platforms built by them, or that they had acquired from multiple legacy parent companies over the years. The result was inconsistent and disparate reporting.
Our (almost) award winning world tour. Also Twitter, or uh… X. The Team Pickaxe update is here. We’ve been sending smart people to preach the
What is the future of the streaming biz? A quick recap of a recent discussion on the outlook for SVOD and AVOD businesses.
Do you want to target your audience better? Increase your Ad Yield or improve your acquisition? Data Clean Rooms are powering the future of the cookie-less world.
Long before BritBox was streaming much loved shows to audiences around the world, they were looking for an experienced team to help them take the idea from concept to launch.
Marketing Transformation Marketing Measurement that goes beyond attribution and cookies. Measure the true impact of your marketing and advertising campaigns to determine which spending contributes
You bring the challenges. We bring custom solutions. We are a modern, global, boutique consultancy built for a data-driven and fast moving world. Our experienced
Let us show you how we can help you make the most of your data.
Let us give you a customized walkthrough of all of our platform’s capabilities. Reach out to learn more!